there are different approaches, But I like to sell a yearly/season contract. In that region of the North east, I like to base it off 30 cuts. Why? Not because I will mow your lawn once a week for thirty weeks. In the spring, you will want to cut more often, in the dead summer (mid july to early august you might move to 10 ays to EOW) So figure 3 cuts in april, 6 in may, 5 in june, 4 in july, 3 in august, 5 in september and 4 in october . depending on the year you might not have as many in april but might go into november weather depending. That's what I WANT to sell someone. Generally, my price per cut will be a little lower than expected, BECAUSE I am mowing with an other than weekly frequency, I follow the 1/3 rule, not the calendar. BUT some clients will insist on one cut per week every week Thursday and 3 pm In that case your price will probably be 110% of normal. example $50 lawn. I might sell it at $45 if I can cut my schedule so cuts a year = $1350.00 If I have to cut THEIR rigid messed up schedule, I might be $55 per cut and only get in 25 cuts the whole season = $1375.00 . it all works pretty much the same. Which job is the better work tho? Let me do my thing, and I will take care of you. Insist on micromanaging, and Im just showing up for the repetitive money I call them my B route lawns.