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How much advertising?

Discussion in 'Business Operations' started by MrFangs, Aug 7, 2005.

  1. MrFangs

    MrFangs LawnSite Member
    from Zone 8
    Posts: 119

    How much advertising do you/does your company do?

    How many fliers/door-hangers?
    How many fliers?
    Do you have a Yellow-pages ad?
    What other means of advertising do you use?

    I'm just trying to get a general idea of others marketing, so I can see if I'm doing to little, just enough, or saturating the market.

    Thanks! :D
     
  2. mcwlandscaping

    mcwlandscaping LawnSite Gold Member
    Posts: 3,164

    I am going around with about 300 in a new development on wednesday. Fliers. Have not done anything but that and of course word of mouth advertising works the best for me.
     
  3. mastercare

    mastercare LawnSite Senior Member
    Posts: 289

    This spring I put out about 4000 flyers in local neighborhoods. The flyer concentrated on our fert packages, but also included coupons for 1 free cut with weekly maint, and 10% off aearation.

    I got about 10 aerating jobs and about 10 fert accounts. As far as lawn cutting, I only picked up 3 accounts from the flyers.

    Most accts I have picked up have been the neighbors approaching me while I'm working, and asking for estimates..... I picke up about 10 this way, and about 5 more were referrals.

    So, next year I will put out flyers again.....but I realize that referrals + neighbors seeing your work is the best way. The flyers are simply a good way to gain publicity, not necessarily to target particular accounts. IF you put your name in front of them year after year, it will stick in their mind, and when they do need work done down the road, hopefully you've stuck in their mind.

    No advertising other than flyers every spring.
     
  4. General Landscaping

    General Landscaping LawnSite Senior Member
    Posts: 802

    Get a book called "Guerrilla Marketing: secrets for making big profits from your small business"

    It is by no means everything you need to know.... but it will get you thinking about things and put you on the fast track to effective, efficient marketing.
     
  5. tinman

    tinman LawnSite Bronze Member
    from ga
    Posts: 1,348

    great book..marketing is everything....unlesss you do crappy work that is.
     
  6. tinman

    tinman LawnSite Bronze Member
    from ga
    Posts: 1,348

    if you have to ask , you are not doing enough. I have been super busy this year...turning away work in the recent weeks . Did only 3500 flyers, with a better than avg. return. Small YP ad. Word of Mouth. Next year I'm going all out with the flyers... If I can not keep up , at least I will be able to pick & choose between lawns. Of course u do not want to spend 2 much in areas that aree not working. track every call & see where your ads are working & where they are not. take money from th e non working ads & put it into the ads that do work. ( Guerrilla Marketing ....)
    But it really dependa on how fast u want to grow. Rodfather says he has really done little advertising over the years EXCEPT for a referral letter to current clients asking to refer friends to him. Obviously it has workled for him. It just depends on how fast & in what direction u want to grow. Slow & steady thru referrals or fast & furious thqru lots of ads. Each has its pros & cons.
     
  7. MrFangs

    MrFangs LawnSite Member
    from Zone 8
    Posts: 119


    Thank you all for your replies! :)

    I'm planning on having 12,000-15,000 ads put out in 2006. I plan on leaving 2-3 flyers per house, through-out the year, mostly so I can establish a name for myself.

    This is my first year, so I want to grow slower, so I don't burn-out. After this year, and after I get my "feet wet", I want to start mass marketing, and hiring workers. :p

    As for Guerrilla Marketing, I have been looking at their website after I've heard others mention it. It seems like mostly common sense. Are the books better than the website?

    Cause it's all about the bills! payup

    haha
     
  8. General Landscaping

    General Landscaping LawnSite Senior Member
    Posts: 802

    I keep it on top of the "throne"
    A few minutes each day keeps marketing fresh in the mind.
     
  9. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

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    Hi MrFangs,

    Keeping your company name out there in the consumers mind should be something done all year. You want the consumer to think of you when they need you. The Guerrilla Marketing book is great because it makes you think and give you examples you can potentially use to create your own marketing concepts.

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