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How much $$ are you averaging per customer?

Discussion in 'Lawn Mowing' started by K.Carothers, Feb 23, 2006.

  1. K.Carothers

    K.Carothers LawnSite Bronze Member
    Posts: 1,124

    How much gross profit are you averaging per customer? Do you have a goal you want your customers to be at? My goal this year is $2000 per customer average. Some will be more than others. That $2000 is not gross sales, there's a difference.

    Example if doing solo of gross profit:
    Mulch job=$1000 (customer pays=gross sale)
    mulch cost=$300
    Gross profit is $700

  2. CutInEdge Lawn Care

    CutInEdge Lawn Care LawnSite Senior Member
    Posts: 677

    Are you saying the mulch is $300. Meaning you only charged for aprox 20-25yds of mulch. Or you applied 5yds of mulch and spent 4hrs labor on job. Your truck and trailer didnt cost anything, Advertising cost isnt there? I would have it broken down a little more detailed than that. ie: gas=$6 advertising=$2.85 Rental of Bobby G's shovel and gift basket = $Free etc... Sorry could'nt help myself.
  3. Gatewayuser

    Gatewayuser LawnSite Bronze Member
    Posts: 1,734

    Around $1,000 for me but I will be doing more landscaping this year so I'm shooting for $5,000.
  4. grassyfras

    grassyfras LawnSite Bronze Member
    Posts: 1,473

    About a $1,000 gross. I keep about half depending on the year.

    TJLANDS LawnSite Bronze Member
    Posts: 1,669

    In NJ avg. for a residential for me would be about 2200.
    $45X30cuts $1350.00
    Fert Program-450.00
    Spring and/or fall cleanup +-400.00.
    Some people are more if they mulch etc.
    Some are less but overall it is a good avg.
  6. K.Carothers

    K.Carothers LawnSite Bronze Member
    Posts: 1,124

    I'm talking about gross profit, not gross sales.

    The definition of gross profit...Gross Profit equals Revenue minus Cost of Goods Sold. It identifies the amount available to cover other operating expenses

    The mulch was just an example.

  7. K.Carothers

    K.Carothers LawnSite Bronze Member
    Posts: 1,124

    What about others here?

    Do you set goals? Have a budget?


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