How much did you spend on advertising this winter/spring?

Discussion in 'Business Operations' started by Jake Wolf, May 23, 2007.

  1. Jake Wolf

    Jake Wolf LawnSite Member
    from NYC, NY
    Posts: 37

    I'm trying to figure out the most cost effective way to get new clients. Is it flyers, mailers, word of mouth, paid referrals, website...?

    I know there are plenty of routes for sales at 1-2x a month's fee, but can I acquire jobs cheaper on my own?
     
  2. Bill S

    Bill S LawnSite Member
    Posts: 184

    Jake,

    I developed a website and optimized it over the winter. We are getting great results! There is 15 to 20 calls a week generated from the website! Of course we don't land them all, but we are booking well in advance.

    Website cost me $10 for the domain plus $12 per month.

    I wish I had started with the website 3 years ago! Just make sure you optimize, otherwise... if you have a website and no one knows about it, do you really have a website?
     
  3. topsites

    topsites LawnSite Fanatic
    Posts: 21,653

    Not enough :laugh:
     
  4. Vikings

    Vikings LawnSite Bronze Member
    from canada
    Posts: 1,657

    $3000 in flyers but a lot of it was wasted because I got so flooded with calls I couldn't do a lot of the work. (Power Raking)
     
  5. ALarsh

    ALarsh LawnSite Silver Member
    from Midwest
    Posts: 2,412

    $1500... overloaded now!
     
  6. procut

    procut LawnSite Bronze Member
    Posts: 1,853

    About $200 on a newspaper ad - got 2 or 3 crap jobs from it. I think door hangers and flyers are tacky, so the majority of my work comes from referals and cold calls.
     
  7. Markf

    Markf LawnSite Senior Member
    Posts: 407

    Bill,

    Please explain optimze. What does that entail?

    Mark
     
  8. stuffdeer

    stuffdeer LawnSite Bronze Member
    Posts: 1,557

    Well, about 32.50. I had to buy ink for my printer to print 100 flyers. And got 7 from that.
     
  9. Bill S

    Bill S LawnSite Member
    Posts: 184

    Mark

    To optimize your website means to have keywords, text and meta tags relevant to the product/service you are trying to sell. It is what makes your website come up higher in google, yahoo, msn, etc searches.

    It lets the world know you have a website, or more importantly, your geographical area know you have a website.
     
  10. godzilla

    godzilla LawnSite Senior Member
    Posts: 401

    This year maybe $7,500?
     

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