How Much do you spend on advertising?

Discussion in 'Business Operations' started by wrestlingcoach, Mar 10, 2005.

  1. wrestlingcoach

    wrestlingcoach LawnSite Senior Member
    Posts: 251

    So far this year we have spent over $600 on various advertisement or upcoming advertisement. Maybe I sound cheap, but my wife would like that money.

    DOES THIS SOUND TOO MUCH?

    plus we haven't put a flier on a door yet and that will cost more to pay employees to do that

    $175 for 9,000 fliers (going out this weekend)
    $75 for 1000 post-it-notes (going out this weekend)
    $133.50 for hometown newspaper for 13 weeks (march 16-june 30)
    $140 computer screen ad at grocery store for 3 months (march 10-june 30)
    $20 for business cards for employee to act as sales manager to go door to door to businesses
    $71 for hometown telephone directory (comes out in may)
     
  2. Lawn-Scapes

    Lawn-Scapes LawnSite Silver Member
    Posts: 2,810

    In my opinion you are getting away cheap. I think many spend much more.

    I spent $422 for 10,000 doorhangers that will hit the streets next week. I have a friend that will be distributing them and making the sales. He will earn 10% of what he sells for me. So he could make (and I spend) as little as $0.00 or as much as $6,000.00. I'm hoping for the latter... which is our goal.
     
  3. WhohasHelios?

    WhohasHelios? LawnSite Member
    Posts: 233

    I am in Canada, so the economy is significantly different..But for what its worth, My first two years in business I spent around 1200.00 and 1500.00 for all my advertising.

    This year I really want to grow, ALOT..I will be spending 12,000.00 this year between yellow pages in two phone books, business cards, web site, flyers, and a few other sources.

    I have already ( since January 15 of this year) done about 20,000.00 in gross sales from the yellow pages alone. So I predict no problems with spending that kind of money to really get going.

    -Reuben
     
  4. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,480

    lawn-scapes, care to offer any more detail on your distribution plan? does he have an army to deliver those or what kind of timeline have you guys arranged?
     
  5. Soupy

    Soupy LawnSite Gold Member
    Posts: 3,125

    $10 grand last year, but we didn't end up using all the printed material and were using left overs for this year.

    It really depends on what your needs are. I'm not looking to gain more then a handful of accounts this year. A new company would spend more on marketing and depending if you want 50 lawns or 400 lawns will also decide marketing cost. Supply and demand play a huge factor in the amount needed too. There are many variables as to why one company would spend next to nothing and one would spend $100,000.
     
  6. Lawn-Scapes

    Lawn-Scapes LawnSite Silver Member
    Posts: 2,810

    Tony.. They will be distributed by him and his wife. I may help with some. They will not all be distributed at one time and will be targeted at very select neighborhoods. A few thousand at a time.. hopefully within a week to 10 days.

    3-4 weeks later hit them again...
     
  7. Soupy

    Soupy LawnSite Gold Member
    Posts: 3,125

    That is a win situation for you, if he doesn't get frustrated and quit. You have nothing to lose, but he does. I would think you would have to at least keep track of time and make sure he gets minimum wage. unless of coerce he owns a marketing business and you are subbing it to him. Hopefully he will land you many accounts and you both will win.
     
  8. AEW

    AEW LawnSite Member
    Posts: 161

    I only use ads in the paper for a month or so and yellow pages..as well as magnets for all my customers. One week in the newspaper here is over $30.00 a week. I see you are getting yours for only around 10.00. WOW! Thats a big difference.
     
  9. HOOLIE

    HOOLIE LawnSite Gold Member
    Posts: 3,981

    In 2004 I spent exactly $0 on advertising. I had decided to just maintain the status quo. Probably should have tried to grow, hindsight is 20/20.

    Right now I'm spending $400 to print 15,000 flyers, around $350 to have those distributed. Depending on the response to those, I may have some more printed up.

    Really, flyers are so cheap, they're almost always worth the money. If nothing else they get your name out, and the next time you flyer, people will recognize you.

    $175 for 9,000 flyers is good, less than 2 cents each.
     
  10. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    Last year it was around $3K. Right around $4K this year. It will be more next, if that is what I have to do.
     

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