How often you do flyers and how many?

Discussion in 'Industry Surveys & Polls' started by Perfect touch landscapes, Dec 31, 2009.

  1. Perfect touch landscapes

    Perfect touch landscapes LawnSite Senior Member
    Posts: 254

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  2. SchnabelLawnCare

    SchnabelLawnCare LawnSite Senior Member
    Posts: 709

    Every opportunity I can!
     
  3. Perfect touch landscapes

    Perfect touch landscapes LawnSite Senior Member
    Posts: 254

    This year I didn't do any and if I don't double up this spring, I feel I might pay for it
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  4. Kennedy Landscaping

    Kennedy Landscaping LawnSite Fanatic
    Posts: 5,599

    I think I'm gonna slam places about once a month pretty much all year for 2010
     
  5. DLAWNS

    DLAWNS LawnSite Fanatic
    Posts: 5,778

    I usually put out fliers twice in the spring and usually a couple grand. I always say I'm going to put more out in late summer when things slow up a bit, but I never wind up doing it, because I get busy again before I get to do it.
     
  6. MikeWeathers

    MikeWeathers LawnSite Member
    Posts: 46

    I've done flyers several times a year and usually 5000, to 8,000 at a time, over a month or so...thats a lot of long days crusing neighborhoods..but it brings in the calls. My response rate has been as high as 2% but normally it stays at .08% or so. After many run ins with the post office, I switched to doing my own direct mail..just write down the addresses as you post flyers, then make a data base to use for mail..the direct mail pulls better ( over 1%) and takes less time. Bulk mail licence is a few hundred bucks but worth it in long run. Other thing is your flyer has to be sharp..attention grabing headline in large font, then loads of text explaining you and your service and why you are the best...more you tell, the more you sell.
     
  7. Perfect touch landscapes

    Perfect touch landscapes LawnSite Senior Member
    Posts: 254

    What you guys think when a customer calls from a flyer that they kept for 6-12 months?
    It shocked me but at least I know your response from flyers can be felt for a long time
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  8. mdvaden

    mdvaden LawnSite Bronze Member
    Posts: 1,935

    Maybe 50 at a time when I have the time, and see a neighborhood I like.

    And whatever home I work at, about 3 to 4 houses to either side of it, and across the street when I'm done - so that's 6 to 8 per workday.
     
  9. elite lawns

    elite lawns LawnSite Senior Member
    Posts: 363

    we will put out 25,000 in March.
     
  10. santafe

    santafe LawnSite Member
    Posts: 191

    you talk about hanging 5000-10000. if i did that i would hang every house in town. do things like this work in a small town?:usflag:
     

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