Being in business since 1979, and spending a lot of money annually on marketing and advertising I would like to give my .02 worth. We have used and continue to do many different forms and types of promotions. They include programs similar to the postcardmainia post, door -to door flier campaigns, radio, yellow pages (and that's a completely different post), web presence, etc, etc...... What I have found is that none of them individually set the house on fire. However, collectively they all work. We have seen 0 results at times from post card programs, flier distribution, direct mail, just about any seasonal type advertising. On the other hand, we have seen excellent results from each program as well. Our 31 years of experience tells us that advertising is not a sometime thing, it is an all the time thing that must take place with seasonal pushes. Consistentcy is your key to success. Part-time name recognition generally does not work. Based on your company size and the volume of new work you are looking for, the dollars spent will change dramatically. The biggest lesson that I've learned and would like to share is that you should not let any single person or program say they are the best and forget the rest. Here's why. Different personalities buy for different reasons and have different motivation points to buy. For some it may be a flier, a professional post card program, a personal letter, uniformed employees, clean professional looking equipment, etc.......... We all buy for different reasons. That's why utilizing only one type of advertising do not make dollars or "sense." Of course the best leads are referrals that we receive so don't forget to ask your existing clients on a regular basis for referrals. Just my .02 worth on a topic that is a six hour seminar that we offer. Good luck to everyone one this year.