How to get client's?

Discussion in 'Starting a Lawn Care Business' started by Slcareco, Oct 13, 2009.

  1. Slcareco

    Slcareco LawnSite Senior Member
    Posts: 682

    I sent out 150 flyers and business cards to actual address stamped and all last Wednesday and still nothing? It was targeted for Core Aeration but listed all the services I offered.

    My question is what is the best type of advertising to get the best return of calls? I'm looking to selectively pick the clients from the towns I want to do work for, not looking to do anything less then what I'm worth.

    Is it worth the money to mail out 1,000 mailings this time to addresses?

    Thanks
     
  2. punt66

    punt66 LawnSite Fanatic
    Posts: 8,538

    small local newspaper has always worked the best for me.
     
  3. Slcareco

    Slcareco LawnSite Senior Member
    Posts: 682

    Good idea, whats that costing you?
     
  4. mdlwn1

    mdlwn1 LawnSite Silver Member
    Posts: 2,443

    You might want to advertise aerations BEFORE its time to do them..........like back in August.
     
  5. Slcareco

    Slcareco LawnSite Senior Member
    Posts: 682

    yeah I was a little late but you can do it until Novemeber
     
  6. mdlwn1

    mdlwn1 LawnSite Silver Member
    Posts: 2,443

    You have to coincide your marketing with the times that customers are "HOT" on something. Watch next spring for the timing of the Scotts commercials. It will seem a little late
     
  7. Slcareco

    Slcareco LawnSite Senior Member
    Posts: 682

    What kind of teasers do you use or think is good? Like Free mowing with signed contracts stuff like that?
     
  8. Hanau

    Hanau LawnSite Bronze Member
    Posts: 1,576

    Network, network, network, and network some more.

    Johnny and Suzy Homeowner want to buy from someone they know.

    Get involved with your community.

    I get $100K worth of business every year by networking through the American Legion and the VFW.

    Get involved with something. Sponsor a little league team.

    Every year I donate two residential lawns to the Veterans Club for them to raffle off. They sell tickets for six months solid. Everyone that buys a ticket is a potential customer. They were interested enough to spend $10 on a ticket right? In exchange for the lawns I get the mailing list. That mailing list is gold. HO's who care about their property and are of the mindset to support Veterans. I target them with mailings and get a ton of work this way.

    Every Tom, Dick, and Harry with a small business is doing the same thing. Set yourself apart from the pack.

    Get your truck and trailer in parades, round ups, and community day events.

    Get a booth at a home show.

    Get your companies name in the paper because you sponsored a youth sports team, or gave a disadvantaged kid money for college.

    Build a positive image of your company in the community.
     
  9. Kennedy Landscaping

    Kennedy Landscaping LawnSite Fanatic
    Posts: 5,599

    I get a better return from the newspaper than I do my flyers most of the time.
    Posted via Mobile Device
     
  10. mowerbrad

    mowerbrad LawnSite Fanatic
    Posts: 6,273


    I couldn't agree more. Get your company out into the community. I've done parades and sponsored a few sport events. Just by me going to the high school football games I get business. People talk.
     

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