I thought I might start a thread on: How to Identify a customer or "Pre qualifying a Lead" It seems a lot of posters here don't know this, and think a customer is "someone who said yes to my price" The Truth is a lot of people will say yes. a lot of people don't know what they are asking for in the first place. Don't know what to expect for the service, and for fear of seeming stupid and asking, the insert their own definitions. People like this are NOT customers, they are prospects/leads, and they are not typically qualified to be a customer. With the saturation of the industry due to a flood of people wanting to be their own boss and chase a rainbow to find a pot of gold, many of these rainbow chasers are simply trying to "collect" as many 'yes's" as they can to feel successful', then blaming their customers for being stupid or unreasonable when they aren't getting paid. The truth is they don't HAVE a "collection" of customers, they have collected unqualified leads. People who should never have been given a price at all. If more LCOs realized what actually constitutes a customer, or even THAT such a thing exists, then I believe there would be less LCOs popping up, because there would be a realization of the actual rainbow. EVERY person who has grass is NOT a potential customer. The property has to have certain criteria: 1) the obvious means to afford the service. 2) the willingness/ability to understand paying for the service. 3) a clear understanding of the scope of work they are hiring a contractor for 4) Located in the demographic the contractor is servicing 5) has and understands a budget and is willing to share the budget constraints openly. 6) doesn't have an abundant # of warning signs. What are those warnings signs, every LCO and area and level/size of business seems to be different. What are some of yours?