Most likely your lawn was overseed with a blend of perennial rye grass. You should only be watering once every 7-10 days as a general rule. The yellow is most likely a combination of too much water and not enough nutrients. The cold has not helped but if your water and fert was correct the lawn would be green. Don't add any lime, wrong part of the country, would only make it worse. Try some Ironite first then follow up in a couple of weeks with calcium nitrate. Fertilize every 3-4 weeks rotating products until you get it greened up. Back off as it gets warm unless you like to cut a lot of grass. Remember guys he is a homeowner I tried to suggest stuff he could pick up at the depot.