I'm new to the business of lawn care and was wondering how small to midsize companies grow. This business is obviously cut throat in terms of many competitors/low ballers. I would imagine one could expect to lose a certain percentage of clientele over a said period of time. With this in mind, how do you grow? advertising?.....Or is word of mouth sufficient? Do you guys approach each season with an advertising plan and if so, what does that entail? Any ideas outside of advertising would be much appreciated. Hell, any ideas at all would be appreciated.