how well do the flyers and door hangers really do?

Discussion in 'Starting a Lawn Care Business' started by goinggreen123, Aug 7, 2012.

  1. TheBetterDoorhanger

    TheBetterDoorhanger Sponsor
    Posts: 526

    If you choose to try door hangers Check out A'Deas Printing. We have some great specials right now on those.. If door hanging isn't your thing.. you can always try direct mail.. At A'Deas we can help you create a mailing list and help you pin point the areas you are wanting to target.. our website is www.adeasprinting.com or feel free to shoot me an email or give me a call for more info! My name is Glenda, my email is glenda@adeasprinting.com or my number is 1-866-778-4254.
     
  2. NOVAMowing

    NOVAMowing LawnSite Member
    Posts: 42

    I have never, ever known anyone, ever, to get a permit to go door-to-door. I couldnt tell you if my area needs one or not. I can tell you that I live and work in one of the most bureaucratic, red-tape, boot licking counties in the nation, and you would have to start your conversation by punching someone in the face before they called the law for you being at their door. Now, Im not saying most of them wont tell you to 'bugger off' using some colorful language, but I really cant imagine the police coming out for this.

    On that note, I will be flier dropping next Jan - April but doubt I will knock on any doors. If I see the homeowner outside, sure, shake a hand. If not, I'll simply leave the flier on the door and move on.
     
  3. Duekster

    Duekster LawnSite Fanatic
    from DFW, TX
    Posts: 7,961

    I would say Flyers are the best low cost method but the actual return is low.

    If you want 20 customers you better plan on 30 to 40K flyers.
     
  4. NOVAMowing

    NOVAMowing LawnSite Member
    Posts: 42

    Huh? Did I read that correctly? 2000 fliers to get 1 customer. Woah, I would have never mowed my first lawn if that were the case in my area. In years past on small to 1/3 acre suburban lawns, I could pickup customers at 1% return, not undercutting the competition.

    Where do you live that affords you that many homes to market with such a low return rate?
     
  5. Burnie

    Burnie LawnSite Member
    Posts: 82

    I tried postcards and door hangers when I first started my business, spent a lot on getting them, postage, gas, labor, would not bother with it again.

    I think most do like I do, postcard in the mailbox, goes in the trash without even looking at it, door hanger on the door when I get home, also goes in the trash without even looking at it. Spam in my email, trash, banners popping up ON LAWNSITE, closed without even looking to see what they are. We are ALL overloaded with advertisements trying to get your business, so we tend to ignor them.

    I am at the point now where I am growing good by word of mouth, but it took years of hard work and happy customers to get here. Good luck with whatever you do.
     
  6. Duekster

    Duekster LawnSite Fanatic
    from DFW, TX
    Posts: 7,961

    I have have not see a great deal of return on flyers.
     
  7. Duekster

    Duekster LawnSite Fanatic
    from DFW, TX
    Posts: 7,961

    Word of Mouth, solid internet presence, visability in the neighborhood.

    It is expensive but highly targeted personalized mailings get a good return IMHO.

    I am sure flyers do work. There are so many of them that you have to do something to make them stick.
     
  8. slowleak1

    slowleak1 LawnSite Senior Member
    Posts: 532

    Best thing to do at this stage of your business IMO is to get some NICE fliers made and campaign to the 4-5 neighbors of the current yards you mow. Every time you cut, go to the house on either side, and the 2 or 3 across the street. If you are in a cul de sac (sp) hit up the whole thing. Oh and dont just put the flyer out, actually knock on there door and say something simple like "Hey I was cutting your neighbor's yard and wanted to take the opportunity to talk to you while I was here"

    This is what I did when I was pressure washing and it had great results.

    Good luck
     
  9. justanotherlawnguy

    justanotherlawnguy LawnSite Bronze Member
    Posts: 1,245

    start a lawn biz at the end of the summer, thats a brilliant idea! after 10 years of being in the business this is your idea? keep working for the man instead of trying to be the man!
     
  10. Glenn Lawn Care

    Glenn Lawn Care LawnSite Silver Member
    Posts: 2,647

    I haven't had any luck with fliers at all!
     

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