Thanks for the response Mike. Obviously the pre-existing network of brick-and-mortar distributors suppling technical info and materials for landscapers is a great way to go for lighting manufacturers, to reach the green industry. The problem is that lv lighting is not irrigation and should have differences in it's model. Also, most of these distrib's approach the whole thing as specialty side jobs for their irrigation guys, and they don't invest in inventory and education. That results in uninformed purchases, misinformed technical info, expensive prices, delays in delivery, limited choices, and lack of colleagual street gossip for the illumination industry. I just figure let the free market do it's thing, the DYI go to Home Depot and the landscaper go to JDL, while the illuminator goes to an lv lighting specialist. If I have to do this by internet-phone-UPS, so be it. Now, I just want to make it clear, that I am extremeley pleased with my illuminator distributor for all reasons mentioned aboved. Do most irrigation guys go to electrical contractor suppliers? Plumbing suppliers? No, they go to irrigation suppliers. I hate governmant regulations, but after seeing what the DYI's and side-job guys are doing, I beg for lv licensing.