I need help with advertising!

Discussion in 'Business Operations' started by Green Knoll Lawn Care, Feb 4, 2013.

  1. Green Knoll Lawn Care

    Green Knoll Lawn Care LawnSite Member
    Posts: 22

    Hey guys. i was curious what you guys think of my flyer for this year! please also tell me when i should hand them out, and if you think, for a small company who stays in a small neighborhood, and is run by a high school student, i should go door to door. Tell Me what you have found to be the most successful. thanks

    Attached Files:

  2. Davids Lawncare

    Davids Lawncare LawnSite Member
    Posts: 70

    I could nt view your flyer. But I would say door to door is your cheapest and best way to get started in this business. I started 5 years ago with just some door hangers I had printed on line. Craiglist is another great and free way to advertise. Just place an ad every single day. Good luck
  3. inzane

    inzane LawnSite Silver Member
    Posts: 2,365

    i think it looks good, nice and simple and to the point. i think under your services a picture of a nice looking lawn might make it stand out a little more. i like your slogan too.

    i'm am new this year as well, and my best form of advertising has been a website, and a little SEO. i swear i get more calls that way than the flyers.
  4. Rick Grantham

    Rick Grantham LawnSite Member
    Posts: 23

    Flyer looks decent and clean. Agree that a small picture of a nice lawn could be useful.

  5. xclusive

    xclusive LawnSite Bronze Member
    Posts: 1,052

    I would do away with "topsoil spreading" and have it say just "topsoil"
  6. Green Knoll Lawn Care

    Green Knoll Lawn Care LawnSite Member
    Posts: 22

    thanks for all the input guys. i did change it to just top soil, and added some pictures of a lawn. Any ideas of when this should go out? i am located in NJ and we still are getting dustings of snow twice a week.... which kills me...
  7. jhayden

    jhayden LawnSite Member
    Posts: 30

    Flyer looks good. Try bolding phone # and/or email to make the contact info stand out.
  8. Lawn Care Marketing Xpert

    Lawn Care Marketing Xpert LawnSite Member
    Posts: 3

    The advantage you have in being the small competitor in your market is that you can deliver PERSONAL service. Most owners of bigger lawn care and landscaping companies never meet their clients.

    I would really play this up as an advantage in your flyer, rather than just listing your services, motto and advertising a free estimate. This is what everyone does. Differentiate yourself.

    Why not put a photo of yourself... AND highlight the fact that you provide personalized 1 on 1 service "not like the big guys".

    They can ALWAYS reach you. You are their PERSONAL lawn butler.

    If you want it done right the first time. call me. I will see to it personally.

    A great example of this is the very successful Avis Car Rental campaign.

    "Avis is only #2 in rent-a-cars. So we try harder."

    Andrew P
    Lawn Care Marketing Expert

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