I went to apply for my DBA this week and register my business name. Well, apparently, some guy already "owns" the name I have been going under for the past year. Hasn't been in business for over 15 years but keeps ownership of the name. I have a few problems here.... 1) What do I call myself now? I want something professional....no "Mike's Landscaping" (actually there is a guy around here that goes by "Mikey's Mowing" and appears to be quite successful) 2) When I do come up with a new name, what do I tell my current customers? I've already somewhat built up a name for myself with this name, and I thought I was OK because I searched high and low through the yellowpages to make sure no one else had it (which was a really bad idea to just rely on that - lesson learned, and learned well), and now I feel like this is really throwing a wrench into the works.