I think the brand name recognition...

Discussion in 'General Industry Discussions' started by DFW Area Landscaper, Feb 20, 2006.

  1. DFW Area Landscaper

    DFW Area Landscaper LawnSite Silver Member
    from DFW, TX
    Posts: 2,116

    is finally starting to pay off. Here is the group photo of the fleet. It is contrary to the justmowit approach of small and more fuel efficient, but my trailers act as bill boards on wheels. Still not sure which approach is best...probably justmowit's proven approach...but I am starting to get customers who have "seen our trucks in the area."

    Later,
    DFW Area Landscaper

    Fleet 75K.JPG
     
  2. palawnman

    palawnman LawnSite Member
    from PA
    Posts: 159

    That is a nice fleet, Im jealous, hopefully one day I will be that big too. I think that name recognition is the best advertising you can have. Do you still do alot of other advertising?? Flyers, doorhangers, ad's???? Or are you pretty happy with the size you are now?

    Ron
     
  3. HOOLIE

    HOOLIE LawnSite Gold Member
    Posts: 3,981

    That looks very sharp DFW. Why the trailers though, don't you just run 21s??
     
  4. DFW Area Landscaper

    DFW Area Landscaper LawnSite Silver Member
    from DFW, TX
    Posts: 2,116

    Totally unhappy with the customers I have now. Need to double my customer count, which I think will happen this year.

    Realize, although my fleet looks impressive, my business still hasn't made any money. I have been a subscriber to the "spend money to make money" way of thinking.

    Hopefully this year I will make some money...finally.

    Later,
    DFW Area Landscaper
     
  5. newz7151

    newz7151 LawnSite Silver Member
    from Tejas
    Posts: 2,419

    You know.. from the angle of that photo, that looks like one truck with a trailer. The other trucks look like they have something installed on the bed of the truck.
     
  6. DFW Area Landscaper

    DFW Area Landscaper LawnSite Silver Member
    from DFW, TX
    Posts: 2,116

    Here is a more detailed photo of a single truck & trailer. You can easily see our name from the other side of a busy intersection.

    Oh well, I thought this was larger.

    Later,
    DFW Area Landscaper

    Crew 101 1.02.JPG
     
  7. DFW Area Landscaper

    DFW Area Landscaper LawnSite Silver Member
    from DFW, TX
    Posts: 2,116

    Here is a better pic of Crew 101.

    Later,
    DFW Area Landscaper

    crew 101 1.00002.jpg
     
  8. cush

    cush LawnSite Senior Member
    Posts: 352

    Why run five trucks if you Aren't making any money? How will you make money this year if you didn't last year? Those are very nice looking trucks. Hope you make lots of money this year!
     
  9. GrassBustersLawn

    GrassBustersLawn LawnSite Senior Member
    Posts: 983

    DFW

    Looks NICE.

    Very PROFESSIONAL looking.

    Hopefully, when you turn the corner, you'll have a BIG TIME payout!

    Mike
     
  10. DFW Area Landscaper

    DFW Area Landscaper LawnSite Silver Member
    from DFW, TX
    Posts: 2,116

    My two-man crews only gross about $600 per day. I tried running three-man crews last year with about $800 of revenue/day and it was a complaint fest.

    I have discovered that this business is a business of volume.

    There are a TON of fixed costs in this business...costs that don't fluctuate based on the amount of revenue you produce...things like internet expense, software purchases, storage expenses, telephone expenses, tax preparation expenses, web site development & hosting expenses, yellow page expenses...the list of expenses that are there whether you mow one lawn or a thousand lawns goes on and on forever it seems.

    Just when I think I've finally spent all the money on the fixed assets I need, you know, things like shelves for the storage unit or a laser printer for the office, there are other expenses that always manage to pop up. Right now, I am getting ready to buy a new magna matic to sharpen the mower blades because the bench grinder is eating too much time. I understand the magna matic will reduce sharpening time by 90% so I feel like it makes sense to try it out. There is always something, it seems.

    Later,
    DFW Area Landscaper
     

Share This Page