This was an interesting statement that I have not run into on a website. A promise of five dollars for every minute the plumber is late. http://www.benfranklinplumbingbayarea.com/ What if a lawn service did something like that, say promising paying $25 if they showed up a day late or more to mow the lawn. Not merely catching up, but paying the customer. There must be a dozen ways to spin this. It looked like a pretty good attention grabber.