Ideas on a new logo for my new lawn care business.

Discussion in 'Starting a Lawn Care Business' started by Holland, May 13, 2013.

  1. Holland

    Holland LawnSite Senior Member
    Posts: 735

    Hey guys.
    I just over the last few months started my lawn care business. Over the last few months I've bought myself all the equipment I need to start and I've also added a few customers along the way. I know I'm starting a bit late in the season, but I just now recently have the ability to put forth all my time into this business. I'm not trying to get 100 customers overnight but take the slow but steady approach and perform a great service. I plan on doing a bit of marketing as in a few signs, mabey some door hangers, and a new business card etc. Do you guys have any recommendations on creating a logo? Should I pay someone locally? Online? Or buy software?
    Name is Holland Lawn Care

    Thanks!!
    Chad
    Posted via Mobile Device
     
  2. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,391

    If you're not a graphic designer, want more than just a straight word mark, and have some budget available, please hire it out. Online, and typically more budget-friendly, there are services like 99designs and crowdspring, where you can float a dollar amount and project and let designers compete for the win. If you go local, your costs will tend to be higher, but you'll also potentially have a better one on one interaction through the process.
     
  3. magicmike

    magicmike LawnSite Senior Member
    Posts: 266

    I got mine at logomojo.com and I love my logo. I paid 195 for the basic package with 3 logos and 2 revisions. I think they did a great job.
     
  4. TopNotchLandscape

    TopNotchLandscape LawnSite Member
    Posts: 40

    I would suggest using a couple of images that have to do with the name of your business. If you like I will allow you to use my logo I can easily change the text or send you the logo alone. Message me if you are interested. Check it out: [​IMG]
     
  5. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,391

    Within reason, of course. Design is supremely subjective, however you don't want to obscure the name of your business with extraneous design elements. The name should be first and foremost, with the elements complimenting the name, not overwhelming or detracting from it. If someone can't drive by your truck or yardsign and quickly know who's doing the work, the design(er) has failed.

    Forgot to point out one of the main differences with local vs. crowdsourced designers is the variety of designs you will usually get. As Butler points out, 3 or 4 to choose from, and then refine, is pretty typical of the package sites or local designers. The crowdsource sites will only be limited by the number of people you attract with your bid price.
     
  6. TopNotchLandscape

    TopNotchLandscape LawnSite Member
    Posts: 40

    I agree. That is good advice but often a catchy image will attract viewers who otherwise would not have bothered to even read the magnets on your truck / trailer and yard signs.
     
  7. greg8872

    greg8872 LawnSite Senior Member
    Posts: 298

    Myself, I prefer the original red version of the logo: http://www.lionsdenu.com/wp-content/uploads/2010/05/crown_trans_white-original-logo.png

    Something else to keep in mind with logos is their multiple uses:

    Full color for web
    B&W for silhouette use such as vinyl decals
    simple solid colors for things like silk screen printing items
    greyscale for good display on copies/faxes
    Good design for embroidered logo on clothing
     
  8. TopNotchLandscape

    TopNotchLandscape LawnSite Member
    Posts: 40

    Gaw! Thanks a lot! I like my version much better but maybe that is because it is my own custom version
     
  9. TopNotchLandscape

    TopNotchLandscape LawnSite Member
    Posts: 40

    Check out vistaprint.com they have a lot of logo options and variations
     
  10. KrayzKajun

    KrayzKajun LawnSite Fanatic
    Posts: 10,742

    Contact bob @ planitgraphics.
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