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If I Wanna Go Big???

Discussion in 'Lawn Mowing' started by Husky, Jul 17, 2004.

  1. Husky

    Husky LawnSite Member
    Posts: 176

    Whats your best ideas for going big...commercial and residential all together???

    What marketing ideas would you put together,,,how many items would you mail??

    Advertising,,how to go about it??

    Anything,,,just spit it out???
  2. Rich's Lawn Care

    Rich's Lawn Care LawnSite Senior Member
    Posts: 376

    Do great work and you will get big.
  3. Gilla Gorilla

    Gilla Gorilla LawnSite Senior Member
    Posts: 923

    Hey whats up Husky?

    Hows business been for you so far this year?

    Take it easy and have a good summer.
  4. Buddy Markley

    Buddy Markley LawnSite Member
    Posts: 31

    First, make sure have a labor force ready to grow with you.

    It is possible to outgrow your own means.

    Good luck..
  5. GrassBustersLawn

    GrassBustersLawn LawnSite Senior Member
    Posts: 983

    Not only do you need LABOR FORCE but you will also need CAPITAL (ie. $$$$$). EVERYTHING will cost more. More overhead, more money outlayed, more equipment, more rent for storage.................


  6. Husky

    Husky LawnSite Member
    Posts: 176

    Thanks guys,,but what kind of stuf would you be doing,,,far as marketing....
  7. walshdevo10

    walshdevo10 LawnSite Member
    Posts: 57

    I have a friend that advertised with a local radio station and paid the extra $$$ to ensure the spots were done by the most popular DJ and his phone just about blew up!!! So many inquires that he could hardly handle it with 8 employees. Just an idea.

    HOOLIE LawnSite Gold Member
    Posts: 3,981

    I think marketing strategies vary from region to region, and of course vary according to how quickly you want to grow. Unless you gotta lotta cash at your disposal, you want the most bang from your buck.

    Traffic's so bad in Northern VA, you want to target specific areas so you're not driving all over the place at 10mph. Besides flyers and such, I've had a lot of success with the little newletters that a lot of subdivisions publish each month. Cost is usually 10-20 bucks a month. Usually the office for these places is in the pool clubhouse.

    I know the whole Manassas/Bristow/Gainesville/Haymarket area is booming, lots of people with 3 hour a day commute times with no time left to mow the lawn.
  9. Husky

    Husky LawnSite Member
    Posts: 176

    funny,,thats my area,,i live in nokesville
  10. Ax Man

    Ax Man LawnSite Senior Member
    Posts: 446

    Yeah I think he read your profile...lol.
    Get testimonials from existing clients and try the fliers, and also try directmail or door hangers if you want to do the work yourself.
    Look in the yellow pages for direct mail companies. you can select a zipcode, and blanket an area. With some honest testimonials, It should be easy to pick up some work.
    You will definitely have to add to your overhead when you make this plunge.
    At least you are in a good area for density.

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