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i'm offering $10 first mowings

Discussion in 'Business Operations' started by grass disaster, Mar 3, 2012.

  1. H & M Yard Improvements

    H & M Yard Improvements LawnSite Member
    Posts: 214

    If he charges $10.00 for a first cut the customers that he may get will expect the same price all the time. Either that or they will just use him for that one time and move on and expect to get the same price from the next LCO. it's ludicrous prices like this that make it harder and harder for other companies to make a living in this industry! i can't see how this op can pay for his fuel, insurance, taxes, maintenance etc by charging $10.00 a cut. Sounds to me like he's paying them to mow their lawn! I don't think he will be in buisness very long. Just my 2 cents!.
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  2. ryde307

    ryde307 LawnSite Senior Member
    Posts: 540

    Again, this is not true.^ Have you tried this? Again we did this only far more extreme in giving away a free month of mowing. If you sell it as hey I will cut your lawn for $10 for you to try it out and see from there then yes you may end up in the situations you explain.
    If you do go that route then yes you have a poor thought out plan. If you use this to get customers to call and get started then up sell and sign them up for early service this is an easy win.
    If I give away my first mowing for $10 and sell the customer on $36 a week mowing for the summer, you now sell full price mowing for $35 a week who wins? Who had an incentive for the customer to call to begin with? Which one do you think has more people calling asking questions about other services you may offer?
     
  3. H & M Yard Improvements

    H & M Yard Improvements LawnSite Member
    Posts: 214

    $35 a week? Yikes!
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  4. ryde307

    ryde307 LawnSite Senior Member
    Posts: 540

    I guess I am confused on that post?
     
  5. cpllawncare

    cpllawncare LawnSite Silver Member
    Posts: 2,659

    I like this idea, one reason it would be good for us is the last month of cutting is Nov and we go to bi-weekly that month, so it would really be only two free cuts.
     
  6. andyslawncare

    andyslawncare LawnSite Senior Member
    Posts: 812

    no monetary offer can tell them about quality. How about offering quality and guaranteed time per service? This is crazy talk; please don't tell us that you gained 3 new customers in response, most of us know that type. Not a good idea if you want to make money
     
  7. Will P.C.

    Will P.C. LawnSite Senior Member
    Posts: 966

    I did not post this earlier, but nothing inherently wrong with 10 dollar cuts to get your foot in the door. It can't be as succint as "Call me, $10 mow and blow"

    You have to figure out a clever campaign where they committ. Some guys are excellent salesman and they might be able to gain a paver patio, snowplowing, install, or whatever job that much more profitable than cutting grass.
     
  8. cpllawncare

    cpllawncare LawnSite Silver Member
    Posts: 2,659

    The problem is Quality is subjective at best, I don't care if you have the best quality out there, I know ours is pretty damn good from the reviews and feedback we get from our customers, but there is always those few that it doesn't matter how good you are they will tear you apart. "FREE" is the most powerful word in marketing and in this case is used as a call to action, and used to get the calls flowing which most of us need after a few months off, You can preach quality all day long but if the phone isn't ringing you have no chance to prove it.
     
  9. Orderlawncareonline

    Orderlawncareonline LawnSite Member
    Posts: 17

    I think that is a good idea for the short term but will cause you problems in the long run. My first lawn care company we took the lowballing approach and gained many customers fast. We soon figured out we weren't making any money we were actually loosing money. As soon as we went up on our prices we lost almost all our customers. The lesson i learned was price should never be used in gaining customers. Give a percent off for the first mow and throw in a referral program and that should help but stay away from the lowballing even if it's the first mow. Imagine if you get 500 customers at that price. Your loosing thousands and thousands of dollars.
     
  10. H & M Yard Improvements

    H & M Yard Improvements LawnSite Member
    Posts: 214

    That's what I'm saying. Imagine if just for the sake of argument that they do get tons of customers with that approach. When the leaves start falling in the fall, they may piss off and lose a majority of their customers when they want their lawns clean and the LCO can't do a hundred clean ups in a week.
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