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i'm offering $10 first mowings

Discussion in 'Business Operations' started by grass disaster, Mar 3, 2012.

  1. cpllawncare

    cpllawncare LawnSite Silver Member
    Posts: 2,659

    I agree, but this technique isn't about lowballing, it's about getting the phone to ring so you can get in front of customers and sell your services at your normal rate which hopefully isn't at money losing level, at least mine aren't, isn't two free cuts worth a years worth of service at normal rates plus the chance to upsell even more profitable services.
     
  2. H & M Yard Improvements

    H & M Yard Improvements LawnSite Member
    Posts: 214

    I still think its a headache waiting to happen. I prefer the grow slow approach rather than shoot for a goal of 50-100 clients the first year or so.
    Posted via Mobile Device
     
  3. Will P.C.

    Will P.C. LawnSite Senior Member
    Posts: 966

    I agree with you mate. I always read guys posting about how great there 'quality' is and how they sale customers on there 'super quality' Lets not get it twisted, we are talking about cutting grass. I always believed you are selling reliability first meaning the customer has enough faith in you, your crews, and your equipment to know you will show up each week on Friday and make there yard look presentable. How many yards during the dead of summer are even in the position to look like Turner Field due to lack of water, fert, and problem spots? The people that have those 'perfect' yards always seem to cut themsevles.
     
  4. dstifel

    dstifel LawnSite Senior Member
    Posts: 899

    i did this technique last year but did 10$ under 2000 15$ under 5000 and 20$ limit of one acre. Had about twenty yards i cut i believe all of them at the 15 or 20$ id have to double check. Walked away with 7 new customers that signed for last summer and are already signed up for next year. Im running it again this spring. If i cut 13 yards for little to no profit and walk away with 7 long term customers i will do it all day long, but I'm young and have no overhead and not a lot to loose maybe in 5-10 years ill think i was crazy as well.
     
  5. cpllawncare

    cpllawncare LawnSite Silver Member
    Posts: 2,659

    I don't even know what a less than 2000 yard looks like, not sure we even have any, at least not in any subdivisions we would market to. Even if we did run into one I wouldn't do it for $10, why would you charge such a lowball rate? your losing money. we have some 5k yards but they are $40-$45, this is what kills me, young and no overhead is no excuse for lowballing
     
  6. dstifel

    dstifel LawnSite Senior Member
    Posts: 899

    My rates are not lowballing it's a marketing scheme. Those 7 yards I got the lowest I charge on weekly basis I'd 40$. Don't be so quick to judge I pay taxes ins whiole nine yards. I'm 21 and own my own house probably got it from lowballing right?
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  7. H & M Yard Improvements

    H & M Yard Improvements LawnSite Member
    Posts: 214

    Anyone that says they have no overhead is kidding themselves.
    Posted via Mobile Device
     
  8. jrs.landscaping

    jrs.landscaping LawnSite Silver Member
    from Maine
    Posts: 2,715

    I find it comical to be honest with you. We lost a bid to a guy with "no overhead because his mowers were paid off." He was 60% cheaper than us because he wanted the work. I was told he was mowing until 10PM with his truck lights on the fields :dizzy:. Needless to say 2 years later and he was bankrupt and we were back mowing. The whole no overhead thought process is a joke, EVERYONE who operates a business has overhead.
     
  9. Darryl G

    Darryl G LawnSite Fanatic
    Posts: 8,033

    On occasion I have offered to mow a lawn free or at a bargain price when I have considerable uncertainty about how long a lawn will take to mow and I really want it. I'd rather eat a few dollars once than over and over. Over time I can usually get my time down 15% to 20% from what my first mow was, but I price it based on that first mow anyway. I've never offered a "foot in the door" discount...it's always been a case-by-case decision. I think I've gotten every one of those jobs....they get to see my work and I get to price it based on real data rather than an estimate.
     
  10. Darryl G

    Darryl G LawnSite Fanatic
    Posts: 8,033

    I have really low overhead....my office is in the basement...watch your head!!!
     

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