i'm thinking of starting a web page? is it going to pay off for me? some ?'s

Discussion in 'Digital Marketing' started by grass disaster, Feb 13, 2010.

  1. grass disaster

    grass disaster LawnSite Silver Member
    Posts: 2,582

    so i'm solo part time. basic lawn services mainly. i probably had 20 weekly mowings last year. i'm looking to generate more calls/work.

    is this going to be worth the time to start a web page?


    for you solo guys do you describe your business as "WE" or "I"
     
  2. ritchiem

    ritchiem LawnSite Member
    Posts: 58

    Do you want to move into lawn mowing full time?

    What type of clients did you have last year?

    What type of marketing did you do to attract the 20 clients last year?

    Do you know your competition? Do they claim the market share and do they have a website(s)?

    Putting together a website is more than placing a few photos and a write up on a page. There are lots of things to take into consideration. A website for you may be a good 'qualifying' site where you can direct potential clients to. Or it can be a search engine leader where you can generate more work from.

    Honestly, you get what you put into it.

    Perhaps answer my few questions here to open up this conversation.
    Posted via Mobile Device
     
  3. grass disaster

    grass disaster LawnSite Silver Member
    Posts: 2,582

    no. but id like some more yards

    i'm about 25% commercial 75% res

    i ran an add in the paper got a few leads. i got most of my good accounts from realitors/people that googled me. i registered my name on the google business account.

    i do have competition that also does landscape and snow plowing that is taking lots of market share.
     
  4. ritchiem

    ritchiem LawnSite Member
    Posts: 58

    That's fantastic. Receiving leads when you have such a small online footprint is great. This should be a good example how a website can benefit your company.

    How can your company stand out from the rest? Do you do anything different? What do you focus on? The idea is to not get lost in the mix online...make your company stand out and make your website different.
     
  5. Taradel

    Taradel LawnSite Member
    Posts: 1

    I would say that anyone who is trying to develop new business or gain market share should definitely invest some resources in building a website. If funds are low, there's nothing wrong with starting with Facebook & Twitter pages - you might actually find that it is all you need for the time being. Social media is a great way to gain local business and build a name for yourself...use your imagination - run coupons/specials, trivia (1st XX gets a free mowing - excellent way to gain a lifetime customer/upsell high profit services), post pictures of past/current work, talk about how your dog loves freshly edged lawns...you get the idea.

    If you decide to build a stand alone site, do not take shortcuts - this is the virtual face of your business, don't turn away potential business with an amateur-looking site...it might reflect on the perceived integrity/quality. Also, make sure you read up (or hire someone...pricey though) on SEO, web analytics, and consider doing geo-targeted Google AdWords/Facebook PPC campaigns to drive traffic...otherwise, like ritchiem said, you will get lost in the online mix.

    Message me if you need more info...I'd be glad to point you in the right direction if possible.

    -Kevin
     

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