What is more important, image or money? As I look back on this years mowing season I have to ask myself that question. I worked hard to get all the things I thought I had to have to be a LCO, commercial w/b, commercial ztr, enclosed lettered trailer, matching everything ( shirts, hats etc) ,insurance, advertising. So when I look back the image looks great but it has not been a good year financially. Then I see others in my area mowing with a resi. riding tractor, no signage, no matching shirts and hats ,etc. It really appears that maybe I'm missing something. The bottom line is (I think), to make money at this. So do we get caught up in the image and lose focus on the bottom line? What if all you had was the basic stuff, riding mower, trim mower, trimmer, blower, small trailer. Could you do just as well financially? I am beginning to think you could provided you are just a residential mower. If you are doing large commercial props than that theory goes out the window. So what do you think? Am I nuts or what?