Maryann calls you for an estimate, she wants her lawn maintained for the season. You hop in your truck and hurry over, all prepared to knock Maryann's slippers off her feet with your creditentials. You got a copy of your insurance, you have a portfolio of pictures, and a list of references. You don't get a chance, cause Maryann only wants to know the price. My point is.... how many times does a potential customer ask you if you have insurance? Now don't get me wrong, 9 years ago, way before we found Lawnsite, I knew it was the smart and only thing to do to carry insurance. I'm very cautious, so we signed on with Erie Insurance, and have never looked back.... BUT.. think back to when the last person asked you if you were insured for grass cutting. I think maybe 4 times in 9 years, someone asked to see our insurance card. ( i am NOT talking commercial accounts, I'm talking resi) And those 4 accounts were bad terrain, steep slopes, etc. So you tell me, does having insurance impress the customer, causing them to pick you over the uninsured guy?