Since 1999, I have been using an Exmark walk behind and have absolutely enjoyed it. I would every so often get complimented by another LCO that I would run into shooting the bull about equipment and such. I recently just purchased a Deere Quick-Trak in order to speed things up a little bit. I do not receive any compliments by LCOs now but my customers are ecstatic over John Deere. One even said that I now have a good quality machine! (Like I did not have one before) As I said in another post, the Deere name seems to carry alot of clout when it come to my older customers. My question to you guys is this: What has been your customers' perspective on equipment. Such as...Do some seem to slough off a cut not so good but with a perceived quality machine whereas a machine that they are not familiar with does a better job. Moreover, would a job done not so well with a perceived or actual quality mower be more disappointing to either you or the client. Like if I had a Timex and it crapped out on me I would not be as disappointed as if my Breitling Bentley (Best watch ever made) would. This is just something I want would like to hear some feedback on, since it tends to delve into client psychology and therefore marketing strategy.