is 5000 door hangers sufficient?

Discussion in 'Starting a Lawn Care Business' started by kentuckylawns, Jan 11, 2007.

  1. kentuckylawns

    kentuckylawns LawnSite Member
    Posts: 57

    I am planning to grow my business, i live in lexington, ky and there is a lot of competition in my area. I was wondering if you guys think 5000 door hangers will be enough to land me 40 new accounts. i currently have 3 and want to expand to more. My plan was to put out 5000 door hangers, and then 1 month later put a business card ad in a local paper that serves a small area of town. Please give me some advice
     
  2. zz4guy

    zz4guy LawnSite Senior Member
    Posts: 901

    From what I've heard direct mailings get better response than door hangers. Also, have you considered the time required to do the door hangers?? I put out about 100 hangers last week and it took me over an hour. You could be talking a 50 hr week just to hand out some hangers :walking: :walking: :walking: :laugh:
     
  3. kentuckylawns

    kentuckylawns LawnSite Member
    Posts: 57

    I have thought of direct mailings, but what i understand is the cost is so much more than door hangers.
     
  4. Team-Green L&L

    Team-Green L&L LawnSite Bronze Member
    Posts: 1,776

    Marketing costs are never measured in initial investment terms, they are measured by ROI (return on investment) terms. First things first!
     
  5. GravyTrain

    GravyTrain LawnSite Senior Member
    Posts: 375

    I am NOT speaking from experience, but from advice I've seen given several times on this very website. Most people suggest to expect a call from 1%-2% of door hangers or flyers that you hand deliver. Of that, about 75% will accept your bid. using those figures, You can expect 50-100 calls, and therefore 40-75 people actually sign on for your services. I'm a bit of a pessimist, so I would guess that 5000 door hangers would get you about just under 40 new customers. BUT...remember, I am quoting this only from other information I've seen, and will find out first hand how accurate those numbers around March when I start passing out my own 2500 door hangers.
     
  6. Door hangers get results.
    Example: Just completed a paver walkway is past week (no snow). While working in the neighborhood, past'd out 25 door hangers while on lunch...7 new maintenance accounts (spring, fall, weekly mowing) & 2 bids on hardscaping. Good luck!
     
  7. Vikings

    Vikings LawnSite Bronze Member
    from canada
    Posts: 1,667

    I don't know how broke you are jeez, pick up some guys from a day labour place, like 3-5 of them and get them all out in a couple days. You drive, they delivery.That's what I do.
     
  8. HOOLIE

    HOOLIE LawnSite Gold Member
    Posts: 3,981

    True, but one must still work within one's budget...I could run a 30 second ad during the Super Bowl and get 100,000 calls but wouldn't mean I could afford the ad initially :laugh:
     
  9. Team-Green L&L

    Team-Green L&L LawnSite Bronze Member
    Posts: 1,776

    I agree...and if the budget only allows for 5000 door hangers, then the question is moot. Maybe the question should be, "My budget is ____ for marketing this quarter. Would 5000 door hangers be the best way to spend that budget?"

    or "My goal is to ________ and my budget is _________. What is the most productive method to meet my goal?"

    A question like this would get a different response.
     
  10. HOOLIE

    HOOLIE LawnSite Gold Member
    Posts: 3,981

    Yes I agree...the more thought out the question, the more useful the response will be.
     

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