Is a logo really that important

Discussion in 'Starting a Lawn Care Business' started by rutwad, Aug 26, 2006.

  1. rutwad

    rutwad LawnSite Member
    from Alabama
    Posts: 179

    I am getting ready to start my own business. I have read where many people are using logos, looking for new logos, etc. How important is it to have a logo for your business. Is this a marketing ploy that actually pays off? Do you use it on buz. cards, flyers, trucks, invoices, estimates?

    Once again, thanx in advance :usflag:
  2. ECS

    ECS LawnSite Bronze Member
    Posts: 1,733

    it is brand identity!

    SOUTHERNGREENSCAPES LawnSite Senior Member
    Posts: 763

    No logo, No Identity...You just another man with a mower. Get a logo, put it on your truck, your equipment, your hat, your shirt, your invoice and quotes and if you do good work, someone is more likely to remember an appealing logo vs. some name that sounds like all the others.
  4. rutwad

    rutwad LawnSite Member
    from Alabama
    Posts: 179

    Sound good. Now if I can just come up with the right name I may have something to work with.
  5. BBN

    BBN LawnSite Member
    Posts: 133

    The one I created is simple. A shamrock with my business' name wrapped around it in Celtic script(I'm Irish BTW).

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