Is Bulkmailing The Best?

Discussion in 'Business Operations' started by creatived, Mar 23, 2008.

  1. creatived

    creatived LawnSite Member
    Posts: 69

    HIGH END RESIDENTIAL RESORT COMMUNITY IS BULK MAILING WITH A PROFESSIONAL FLYER THE BEST WAY TO MARKET. THIS YEAR I AM DOING TWO ONE APRIL ONE MAY TOTAL 17,000 PIECES @ $7500.00 EXPENSIVE AS SH#$.:weightlifter::weightlifter::weightlifter:
     
  2. GravelyGuy

    GravelyGuy LawnSite Silver Member
    from Indiana
    Posts: 2,518

    What is your postage rate? 44 cents per seems a little steep.
     
  3. cpel2004

    cpel2004 LawnSite Bronze Member
    Posts: 1,415

    I would agree but i don't know the size of the post cards. I would do more than two mailings. From my experiences and from articles I have read FREQUENCY is huge with any type of mailing campaign. Who know's everybody market is different. BOL
     
  4. KrayzKajun

    KrayzKajun LawnSite Fanatic
    Posts: 10,742

    it should only cost 26cents to mail a post card
     
  5. creatived

    creatived LawnSite Member
    Posts: 69

    THAT IS A PRICE FOR PRINTING 5x9 POSTCARDS AS WELL TWO SIDES AND JUST TWO COLORS
     
  6. P.Services

    P.Services LawnSite Fanatic
    Posts: 6,322

    thats a very high price, i got 30,000 fliers 100# paper, full color full gloss both sides 7''x11'' for $1,200. then it is 23 cents per card to mail them.
     
  7. Icemanku

    Icemanku LawnSite Member
    Posts: 190

    Talk about putting all your eggs in one basket! Try a run of 2-3k and see how that goes.
     
  8. Roger

    Roger LawnSite Fanatic
    Posts: 5,927

    You may wish to check with your local post office regarding delivery times on the bulk mailing idea. With bulk mailing rates, the Post Office gives themselves much leeway with regard to delivery times. Perhaps the range of times is not consistent with your intended times of getting the piece into the prospective customer's hands.
     
  9. dougaustreim

    dougaustreim LawnSite Senior Member
    Posts: 488

    Ditto on delivery time. I have received bulk mail that is weeks old. I received one the other day for a suppliers open house that arrived two weeks after the event.
    Doug
    Austreim Landscaping
     
  10. Superior L & L

    Superior L & L LawnSite Senior Member
    Posts: 567

    That is a good price. Who did you get them from ?
     

Share This Page