Is it too late for advertising for mowing ??

Discussion in 'Starting a Lawn Care Business' started by DC & Sons, Aug 15, 2008.

  1. DC & Sons

    DC & Sons LawnSite Member
    Posts: 63

    Title says it all. Do you think it's to late to get some flyers out or does every little bit help no matter what time of year? Not looking for fall cleans up yet, just mowing accounts.
     
  2. punt66

    punt66 LawnSite Fanatic
    Posts: 8,538

    Its never too late to advertise. However as you know your biggest return on your investment is early spring. I dont advertise anymore but when i did i ran a 6 week ad right before spring starts.
     
  3. PROCUT1

    PROCUT1 LawnSite Platinum Member
    from TN
    Posts: 4,909

    Advertising should be a constant all year thing....You should never stop.

    Its all about getting your name in front of people.

    Repetition and recognition.

    So many guys put out a few thousand flyers and then come on here and complain that they get one job from it.

    Thats not how you do it.

    You need to constantly "drip" on people...so to speak

    You will have better luck sending 100 people something once a month all year, than you will doing 10,000 flyers one time.
     
  4. DBL

    DBL LawnSite Silver Member
    Posts: 2,219

    we send postcards out in the spring and fall and that usually carries us for the year...couldnt answer mowing wise, im trying to get rid of lawns my crew cant keep up with 6 days
     
  5. DC & Sons

    DC & Sons LawnSite Member
    Posts: 63

    That sounds like good advice. Thank you




     
  6. DC & Sons

    DC & Sons LawnSite Member
    Posts: 63

    I look forward to the day I have your problems. :drinkup:


     
  7. Need_Advice

    Need_Advice LawnSite Member
    from Ontario
    Posts: 11

    Never too late
    If not this year, lock'em up for next
     
  8. punt66

    punt66 LawnSite Fanatic
    Posts: 8,538

    i no longer advertise at all and turn down work regularly. It takes some time to get your base and as long as your work is good and give a little extra they become hooked and tell their neighbors etc. If i in my market advertised year round i could never keep up without hiring people. Solo works for me for now.
     

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