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Is my company name slowing my progress??

Discussion in 'General Industry Discussions' started by oldearthgardening, Sep 12, 2010.

  1. oldearthgardening

    oldearthgardening LawnSite Member
    Posts: 4

    Hi, been in business here in Canada for 2 years. Going good- but Im thinking of changing my name from- Old Earth Gardening to something simpler!
    What do you guys think when you hear the name -Old Earth Gardening?
  2. grassman177

    grassman177 LawnSite Fanatic
    Posts: 9,795

    tell me more about your business before i can make suggestions etc. i think you name implies landscaping and such, basically not lawn care at all.
  3. White Gardens

    White Gardens LawnSite Fanatic
    Posts: 6,776

    Agreed with Grassman.

    I wondered the same thing with my biz name, but I was shooting for more the hands on type of crowd and pushing for landscape maintenance or garden maintenance. After a while though, your reputation sells more jobs than you name.

    That and I would love to have a nursery someday, and White Gardens would fit the bill.
  4. Springmeadows

    Springmeadows LawnSite Senior Member
    Posts: 390

    I think your business name should tell people enough about your business for them to know what you do. If you are going after lawns and landscapes use a name that tells them that. The easier your business name is the easier your advertising is. I spent too many years trying to explain my first business name to the public, finally changed it to say what I do in my name: Spring Meadows Lawn & Landscape. just my .02 cents.
  5. oldearthgardening

    oldearthgardening LawnSite Member
    Posts: 4

    We are focusing mainly on the maintenance side of things- we maintain residential, strata, commercial ,church etc - from lawns to hedges, with a little installation/ woodwork.
    The name popped into my head and I went with it, now Im not sure if its driving some clients away- It can be taken to mean that Im possibly against religion!!
    Is the earth old or young!?!
    -something I really wasnt thinking when I submitted my application for a business name:hammerhead:
    The last thing i want to do is limit my client base!!
    any advice greatly appreciated.
  6. txgrassguy

    txgrassguy LawnSite Gold Member
    Posts: 3,083

    I hear a name like that I think you may have a bad back, no teeth, drink Odoul's beer due to having too many DUI's and will show up in a rusty p/u with a ground powered reel mower.

    Try something like Old Fashioned Grounds Service - we do things the old fashioned way: Correct, Quick, and Professional One Property At A Time.
  7. grassman177

    grassman177 LawnSite Fanatic
    Posts: 9,795

    that is actaully verye xcellent
  8. SchnabelLawnCare

    SchnabelLawnCare LawnSite Senior Member
    Posts: 709

    Yeah, until you show up with 2 ztrs and big backpack blowers.
    Posted via Mobile Device
  9. RadiantLawnCare

    RadiantLawnCare LawnSite Member
    Posts: 63

    Its not so much (old earth) but gardening. i don't know about everyone else but when i hear that i think garden maintenance.... might just want to change to (Old Earth Grounds Care.)
  10. wilbilt

    wilbilt LawnSite Member
    Posts: 66

    It is probably better then "Flat Earth Lawn Care" or "Atomic Landscape Processing".

    "Old Earth" would probably do well around Berkeley or other areas flush with aging hippies. Just saying.

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