We do mass mailings that have done well for us. Last year was our first year in lighting and we did a handful of houses. This year we are wanting to get about 30-40 houses or so. Our next mailing goes out Sept 22, then we have another mailing that goes out Oct 22. Do you think its best to go ahead and run 2 holiday lighting ads or keep our pressure washing ad running in Sept then run a holiday lighting ad for the October run? My gut says keep the pressure washing ad, and I will get enough interest out of the October ad to fulfill our 30-40 quota we are looking for. Keep in mind this mailing goes out to 100,000 homes.