Coachs Lawn Service - Business Plan Description of Business: Coachs Lawn Service Company is an established quality lawn maintenance service. Coachs Lawn Service is a partnership of Steve Anderson and Earl Shockley. The company has been in business for 7 years and all equipment has been paid for in full. Our services include mowing, trimming and edging the property while blowing off adjacent sidewalks, street and driveways. The service is high quality and consistent same day of the week service. Coachs Lawn Service has 35 residential accounts in the town of Sand Springs and west Tulsa, while we have 4 commercial accounts in Tulsa. Marketing: Several different avenues will be taken to market our service. 1. We have already purchased a listing in the Hometown Directory of Sand Springs for $70. 2. During the mowing season from March 15 to June 30, we will purchase a classified ad in the Sapulpa Herald and the Sand Springs Leader, which will be $120 each. 3. We have already purchased 10,000 fliers to distribute to target neighborhoods at a cost of $225. With a ½% rate of success, we plan on adding 50 new cookie cutter yard accounts. 4. We are in talks with an established lawn business in Sapulpa, which is 12 miles south of Sand Springs. We are planning to buy his equipment $4-6,000. The purchase would also include 18 accounts in Sapulpa and 1 in Sand Springs for no extra cost but with no guarantee that the customers will stay with us. The equipment list to be purchased: 61 ZTR, 33ZTR, 16trailer with electric brakes, 2 push mowers and variety of handheld equipment (the exact details or still in the air). Our Competition: There are 5-8 different lawn service companies in our area. Some are Mow and Blow companies that only provide the most basic services. Most of these companies have low cost pricing and provide shabby and untimely service. The Full Service companies provide mowing, shrub maintenance and chemical applications to the lawn. The Full Service companies usually have higher prices and are on yearly contracts. Business Philosophy: Our general business philosophy is that we will pay CASH for everything. We have produced a profit each year of our business. Last year we had a 13% profit even after buying $23,000 in new equipment. We will not be in debt! Operating Procedures: Since Coachs Lawn Service is a partnership of Steve Anderson and Earl Shockley, all major decisions will be made with a unanimous vote of these two such as equipment purchases or major job bids. The general operation of the business will be left to the judgment of one of the two for on-site decisions of the job. This year we are planning to run 2 crews during the summer with the following set-up: Crew 1 - big properties Crew 2 little properties Lead by an owner w/ 1 or 2 helpers Lead by an owner w/ 1 helper Company ¾ ton truck Company ½ ton truck 16 trailer 12 trailer 61 Scag turf tiger 44 Toro walk behind 52 Toro walk behind 32 Toro walk behind 36 John Deere walk behind 21 Push mower 2 shindaiwa trimmers 2 shindaiwa trimmers 1 Stihl edger 1 Stihl edger 1 Stihl blower 1 Stihl blower Business Billing Procedures: The income and expenses will be kept on computer using Medlin Accounting software. The two owners will make the daily entries. The invoicing / billing will be mailed at the end of the month. Personnel: We already have 3 part-time employees, which 2 of them worked with us last summer majority of the time. The third employee helped out on the major commercial account one day a week when all five of us did it together. The company plans of hiring 2-4 more employees so that the 2 original helpers can become crew leaders and the 2 owners step out of the daily maintenance work and just manage the business. Service Guidelines for our customers: 1. Standard Service: Mow, trim, edge lawn and blow off sidewalks and street. 2. Day & time of mowing: We usually work Tuesday through Saturday. We are in certain areas during certain days of the week. We will usually mow your lawn that particular day of the week. Since both Steve and I are teachers and coaches, our schedules are usually the same. But if for some reason we cannot mow that day we will call and reschedule the next day. Remember if it is pouring rain, we will reschedule the next day. 3. Wet Grass: Our commercial equipment will cut wet grass easily. After a rain or heavy dew, we will be mowing. Our biggest concern is not to rut your lawn. If you request us not to mow your lawn because of heavy rain or dew, we may not be able to get to it until the following week. 4. Rain: We try to finish our routes each day unless it is pouring rain. When there is a light mist or sprinkles, we will be mowing. If it is pouring rain, we will reschedule the next day, so that means we may be one day later than normal if there is a rain delay in the middle of the week. 5. Payment: You may pay by cash or check. Several of our clients put cash under a mat or in the grill, if they are not home. We can bill you at the end of the month. We will send an invoice to your home, and we expect payment within 2 weeks or services be suspended. 6. Prices: Prices are based upon your lot sizes, accessibility and easiness. Since we use major commercial equipment the gate size is a major concern. If we use a bigger mower the amount of time is a lot less and you pay less money. The price is also based upon just plain discharging of the grass, no bagging or mulching. 7. Damage: If we damage something on your property, you must let us know within 2 days and we will be glad to fix it. If its a major thing, our liability insurance will cover it. 8. Complaints: If our work is not satisfactory, please let us know in 24 hours. We will come back and correct the mistake. Remember the only way we can know if there is a problem is by communication, so by all means call. 9. Skips: You may want to skip a mowing because of some reason. You must notify us preferably by 24-48 hours. Remember if you are a weekly client and skip more than 3 times, the price will increase $5. 10. Cancellations: We do not have contracts. We will mow your lawn from week to week and year to year. But if you want to cancel our services, please call us. Also if you cancel before the 5-trip minimum, then the one-time mowing rate will apply. 11. Flowerbeds, hedges & odd jobs: These are available at an extra charge. We can give a one-time bid or bill out at $25 per man per hour. Future Expenses, Plans and Ideas: 1. Renew business liability insurance in July, $1,000. 2. Renew workers compensation in April, $1,200 and to finish paying this years off, $400. 3. Renew commercial truck liability, $1,200 in March. 4. Add ¾ ton 1985 GMC quad Cab truck, already put $200 deposit on it and owing $1200 on February 15. 5. Buying established lawn business in Sapulpa for $4-6,000. 6. Fix / weld all trailers, free cost just us welding. 7. Have employees pass out fliers.