Here is one bit of advice that seems fine to share, as its not a make-or-break trade secret. But I think its a huge secret to a lot of website owners. Maybe even to a lot of SEO people. When customers land on our websites, most of them care about THEM. If we have a Facebook page - they could care less. If we have a News page about local coverage on our companies - they could care less. If we have a testimonials page - they do not care as much as they should. It is available to tell from webstats and the number of views on various pages, photos, articles, etc., just where people are spending their time. The short story is that the home page needs to cover the basics about your company in the few short paragraphs, header, images and footer. Although other pages can ellaborate, the home page must have at least one word, phrase or image about our important components. For that reason, most of us could easily get by with just a home page, and still draw 70% of the internet business we get from all our pages put together. It's like the home page is the cake, and the rest is the frosting on top. Because everybody who eats cake, eats the cake. Not all people eat the frosting, and I know no adults who scrape off the frosting and eat only the frosting. Everybody eats the bread-like center of the cake. Virtually everybody is interested in reading a website home page. This big picture has come together from not just my own web stats, but from checking out how many people "like" facebook pages. Its remarkable how few people are listed as friends or followers on business facebook pages when compared to the amount of time the businesses put into the pages. Especially the big companies like Davey Tree. It was a shock to see how big that outfit is, and how few people really follow their page. Then consider how few projects or calls for estimates will ever come from those followers, compared to advertising and effort put elsewhere. That is not a warning against doing facebook or extra web pages. Its just a note about the importance of the home page of a website. Its like the big gemstone in the middle of a ring. This all boils down to people coming to us via the internet with themselves and their needs in mind. Only a few might be interested in the extra stuff we want to say about ourselves, like awards, news, associations, etc.. They initially just want to know if we deal with what they need and want. So if the home page is to be about you, then make sure its the part about you, that is most directly connected to them, and what they need. Fact, brief details, confidence building statements and contact.