This is the consistent problem with this industry. If someone reads enough they should be able to avoid those pitfalls that others consistently make. No one will tell anyone to charge this or charge that, but most will explain how important it is to know your costs of doing business (not just the money you use to buy equipment). Too many fall in the trap of "My overhead is low so I can charge less". They miss the boat completely. It should say this "My overhead is low so my profits are that much higher" But everyone is falls victim to the word "No". They go on a few estimates, especially for mowing, and get "No" to their estimates eventhough they crunched the right numbers. Instead of moving on to find the customer that fits them they go against their better judgement, and their numbers, and lower their prices. Why? So they can get that fuzzy warm feeling about getting a "Yes" and having customers. Then just like the other guy said, they lose their shirt on the work or barely scratch some pennies from it. Most continue this cycle and either work every minute of their life or fail. The worst part is it affects the rest of the industry.