Just have to brag

Discussion in 'Lawn Mowing' started by roscioli, Mar 28, 2002.

  1. roscioli

    roscioli LawnSite Senior Member
    Posts: 749

    Hey guys, thanks for putting up with a little bragging. I put 8000 fliers into my local newspaper this week (6000 went out wednesday, the other 2000 go out in a marriage mailing next week). Had 12 messages when I got home today on the business line, and am going out to give estimates tomorrow. One guy said he needs a quote for himself and 3 neighbors. I am getting excited for the start of this year (offically start working next weekend). Thanks, Michael Roscioli, Roscioli Landscaping
     
  2. gene gls

    gene gls LawnSite Gold Member
    Posts: 3,209

    Sounds like you are living dangeresly, 8000 flyers?

    Gene
     
  3. hoagie

    hoagie LawnSite Member
    Posts: 222

    I just received 1000 of them from the print shop and just looking at them is making me nervous... 8000? In my best Joey Lawrance voice- Whoa!
     
  4. TGCummings

    TGCummings LawnSite Senior Member
    Posts: 773

    The wife and I are planning to put 5000 in the local paper next week. I gotta ask, since this is our first time doing this, what's so dangerous about 8000?
     
  5. gene gls

    gene gls LawnSite Gold Member
    Posts: 3,209

    On 8000 mailing, 2% inquiry=160, 50% sale=80 new customers. Thats a big jump depending on services sold and size, location of properties. Roscioli may have a large work force with space to handle the influx.

    Gene
     
  6. ohiolawnguy

    ohiolawnguy LawnSite Senior Member
    Posts: 391

    TG cummings, i think they mean what is so dangerous is that we have found that we gain 3 new customers for every 100 fliers, or a 3% return rate.

    so, at 3%, this guy would end up gaining
    240 new customers.
     
  7. TGCummings

    TGCummings LawnSite Senior Member
    Posts: 773

    What a wonderful headache to have!

    Okay, so I get that you have to control growth or be overwhelmed (and lose the life you have). At 5000 flyers in the local, I'm expecting to close 25 accounts. That's a 1% response and a 50% closing rate. However, with your figures, I could close as many as 150 new accounts?

    That is scary...
     
  8. ohiolawnguy

    ohiolawnguy LawnSite Senior Member
    Posts: 391

    yeah, it could be scary. of course some of those are one-time jobs. and sometimes, they turn out to be customers you woud rather not have as well. if you find yourself getting too much in the way of new work, there is a simle fix to that. bid high, and see if they bite.
     
  9. roscioli

    roscioli LawnSite Senior Member
    Posts: 749

    To explain my history of numbers- I recieve about a 1-2% response on mailbox fliers. I figure newspaper fliers will be less, because more people will throw them away without looking, but I could be wrong on this, hopefully not. This year I am going from part time to full time, so this means from 10-12 properties to 25-30. If I get more than I can handle alone, I already have an employee lined up if needed. At this point in my business (and life) I don't really care what happens. Either I will expand nicely, or worse case scenario I will end up with a good number of good, nicely paying customers by process of weeding out. What I honestly plan to land are some small installs, spring clean-ups, then about 20-25 more full time weekly maintenance customers.

    Or in other words, I thrive on stress. :)
     
  10. stslawncare

    stslawncare LawnSite Bronze Member
    from DE
    Posts: 1,484

    thats the way to do it, good luck
     

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