It's all about putting the numbers in our favor. Let's face it. I'm looking to obtain 300 new application accounts this coming Spring. I figure a decent ad printed up and distributed to 20,000 homes with a minimal retainer of 1.5% of customers would yield 300 customers. As long as you know how to get, and keep, a lawn looking great,(easy for most of us) lets face it, isnt this all it takes?