I'm in school right now for a Associates Degree for Landscape (Ornamental) Horticulture. I plan on getting a Municipal job so I can make my bank, I know a bunch of municipal guys from small talk, family friends, plus the current owner I work for. But I've been tossing around this idea of being a landscape horticulture for hire as well. My first target is the home owner. "Whats happening to my _______ (trees, shrubs, turf)" "I bought these at ______ (local box store) and they seem sick, what am I doing wrong? or they are not flowering like in the pictures." "I have no idea what to plant here next to my ______, I don't want to look at this(or hide from public view)" "I just built a house in a new subdivision and I want my curb appeal to look better than the "Johnson's" next door." Now I see owning smaller commercial tools and equipment but not extensive I.E. Skid steers, bigger mowers, boom sprayers. But with home owners, I can pass out a respectable business cards to pass on bigger jobs to company owners. I.E. the problem of a home owner that has a mass clover problem, I can pass a card "Ma and Pa Liquid lawn service" off saying they will deal with your problem contact them for services or schedule a appointment. Now to the Maintenance/Design/Sales side: From what I picked up, alot of bigger HOA (taking high end), Condo associations, public and private golf courses, development companies, and municipal contracts are requiring some one with a horticulture background to be on staff. Now we all have probably discussed in house and out of house employment. Bigger companies wouldn't have a need for me, but smaller guys getting off the ground and chasing bigger contracts would be able to employ me (or contract). Say your chasing a development company for a new building being built for lawn care but they want to you get a design to install the landscape first, and then give you the contract for lawn maintenance I would be able to do it for a hourly charge. Or when it comes to maintenance/renewal/replanting for a high end HOA requiring a horticulturist to walk the property once a week, bi weekly, monthly, etc. to identify problems with either natural/or crew (not telling you how to run your business but more like a second opinion). This can also work into sales, lets say your company is big in mowing and lawn spraying, and you get a big mowing contract but no lawn spraying service added into that contract well then they contact you about weeds coming in, send me out there to Identify your problem/solution, talk to owner of the property to give him the low down, where they are coming from and the correct treatment needed. But this is a idea I was kicking around nothing really set in stone as of yet So give me something to expand on and a yeah or neh on it.