As is most business. Example. Motel 6 & The Ritz Carlton Both of them provide a service, Lodging. Just like you provide a service, lawn care. How can the RitzCarlton(Lawn care professionals) charge $500 a night when motel 6(scrubs) only charges $49? Lets break it down. Appearance *The RitzCarltons employees are "ladies and gentlemen", just as Lawn Care Professional are "ladies and gentlemen". Examples? Clean uniform without stains, truck and equipment are well kept. Sign on truck, business card available. Composed. *Motel 6 has low standard for their employees, just like scrubs. Examples; No uniform what so ever, clothes are dirty and stained, Body odor, An unkempt appearance, Truck looks like hell and smokes like hell. Women feel uncomfortable when your servicing their home. Always an unhappy or angrt look on your face. Just with the above, the RitzCarlton could charge more, maybe double. The next part is why the Ritz can charge 10x as much (as can the Lawn Care Professional) Customer Service *The Ritz Carlton Prides itself on its customer service and its problem resolution. Calls are always returned within 4 business hours. Courteous, never swearing or talking about inappropriate subject matter. polite, "Good afternoon ms. smith, how is everything?" Thank you letters, anticipating customers needs, Following through on promises(doing something when you say you will), prompt. Customer likes you as a person. *The motel6 and scrubs? Employees swear on the job site(in spanish or english). When the customer wants something done differently, suddenly know one speaks english. Returning a call "later, or when you feel like it". The costumer not knowing your name and vise versa. The only interaction between the 2 parties is the scrub leaving a bill taped to the door. This is the reason the ritzcarlton doesnt fear the competition from the motel6s. Its the reason I dont fear the competition from scrubs. Motel 6 and scrubs have there place in the market. The person that wants the cheapest available service with little regard to quality.