KWelch, You have just stumbled upon one of the most important rules of business. Location, location, location. The $2.34 station is probably on a very, very busy road. Convienence plays as much a part as price to consumers. Is the station easy to get in and out of? Is it "name" brand fuel? Are there plenty of pumps on a large parking lot? Everybody is in a hurry these days. They want to get their gas and be gone even if it means paying more for it.