Let's get the FACEBOOK LIKES rolling

Discussion in 'Business Operations' started by grasshopperslawn, Dec 30, 2012.

  1. THORNTON SERVICES LLC

    THORNTON SERVICES LLC LawnSite Senior Member
    Posts: 405

  2. slawn

    slawn LawnSite Senior Member
    Posts: 326

    Posted via Mobile Device
     
  3. slawn

    slawn LawnSite Senior Member
    Posts: 326

    I have a personal page and a business page. I just couldn't get the link at the time with phone. WWW.Facebook.com/pages/smith-lawn-service/241636175939048
    Posted via Mobile Device
     
  4. GRASSMONKEYS

    GRASSMONKEYS LawnSite Member
    Posts: 76

  5. jaec

    jaec LawnSite Member
    Posts: 123

    Grassmonkeys, this is the wrong link
     
  6. GRASSMONKEYS

    GRASSMONKEYS LawnSite Member
    Posts: 76

    Changed my company name, but never my lawnsite account name if that is what you mean. Link should go to The grass Guy.
     
  7. jaec

    jaec LawnSite Member
    Posts: 123

    Your posted Facebook link goes to your event calendar not your Facebook page.
     
  8. GRASSMONKEYS

    GRASSMONKEYS LawnSite Member
    Posts: 76

  9. slowleak1

    slowleak1 LawnSite Senior Member
    Posts: 532

    Not to sound like a d!ck, but it would be nice for all the guys who have posted in this thread more recently to go back through the whole thing and check out the begining of the thread also. I havent gotten any likes since I originally posted (7). I know there are WAY more than 7 people posting in this thread. I as well as others would be more than happy to return the favor.
     
  10. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,405

    I'd say you're better off. Here's the rationale and math:

    After fully participating in this thread, let's say you have 100 total Likes.
    - 50 are from your potential or current customers.
    - 50 are from LCOs that are not your target customers.

    You post a status update that says, "2 FREE flats of Petunias installed for the next 10 Spring Mulching Service sign-ups! Call or email us today."

    Facebook will take that status and push it out to anywhere from 1% to 16% of the people who Liked your page. (yes...that said 1% to 16%). Facebook does not send your message to everyone who Likes your page. If they did, they'd have no reason to sell you ad space. To reach more than that, without paying Facebook, your message better have been compelling enough for people to share with their friends, which then expands your potential pool of eyeballs.

    So, if we go for the absolute best case scenario of 16%, you're hitting the news feed of 16 out of 100 people who follow your page. If you take your pre-lawnsite thread count of 50 Likes from people in your area, you will hit, at most, the news feed of 8 people.

    If you take your post-lawnsite thread of 100 Likes, with the composition being 50 potential customers and 50 LCOs who are not buying from you, you have now added in to the mix 50 dead-ends and greatly diluted your 16% reach.

    On the plus side, maybe your potential local Likers will see that you have 100 Likes, regardless of source, and view you as "more legitimate" and thus be more apt to Like your page, so the strategy might have that going for it.
     

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