Letter to Potential Clients

Discussion in 'Business Operations' started by pattytastik, Feb 14, 2012.

  1. pattytastik

    pattytastik LawnSite Senior Member
    Posts: 286

    Using Zillow.com (a real estate web site) I found certain houses in various zip codes that I would like to pursue that have new home owners (in the last 90 days), and I am designing a letter to try to get them to use us for lawn care or other services that we offer. What do you guys think of it? Please make corrections.

    Thanks Everyone!!!
     

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  2. TNGrassCutter

    TNGrassCutter LawnSite Bronze Member
    Posts: 1,321

    Beautify your new properties landscape should be property's
    Posted via Mobile Device
     
  3. pattytastik

    pattytastik LawnSite Senior Member
    Posts: 286

    Great catch! Thanks! What do you think of it in general?
     
  4. fireman gus

    fireman gus LawnSite Senior Member
    Posts: 517

    I think you will get some calls from this. A good idea.
     
  5. Lefet

    Lefet LawnSite Bronze Member
    Posts: 1,887

    It is a great idea. We do that, actually designed a little "welcome to the neighborhood" basket, calendar, fridge magnet, etc.....
    Great way to get new clients!!
     
  6. mowerbrad

    mowerbrad LawnSite Fanatic
    Posts: 6,273

    I would try to get the person's actual name if at all possible, that would make it far more personal and not so generic (but I don't know if you can get names or not).

    I like the overall flow of letter, but I don't particularly care for the part where you say that you started the business just as a way to earn money for college. I liked the part where you stated that you were working on getting your degrees in related fields.

    I think the idea mentioned above about including a refridgerator magnet or small calendar is great! Makes you stand out from the rest of the "crowd".
     
  7. RLS24

    RLS24 LawnSite Bronze Member
    Posts: 1,597

    Both really great ideas!
     
  8. elitelawnteam1

    elitelawnteam1 LawnSite Senior Member
    Posts: 410

    How did you use zillow to do this? Because of school, I'm nearly at max capacity with mowing accounts, and I'm expecting a few new accounts from Google, so I'm not going to do as many flyers as I have in the past, but I'd like to control my advertising more.
     
  9. pife999

    pife999 LawnSite Member
    Posts: 10

    I have read your letter and I think that you may be able to use some resources at your college to better it. You have a couple unique word uses. The idea is great! Good luck and be sure to report back your success rate. My mother-in-law does this for their alarm company with color postcards and has good success.
     
  10. pattytastik

    pattytastik LawnSite Senior Member
    Posts: 286

    It's pretty simple. When you go to zillow.com search for the zip code you want to expand in, you will see a bunch of search features to choose from. Select "recently sold", and depending on how selective you want to be you can choose other settings. Personally, I set a price range of 250k-600k for the price that the house sold for to prevent dealing with lower class clients. That should give a pretty concise pool of potential clients. Hope that explained it
     

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