lettering vs wrapping. the best bang for your buck.

Discussion in 'Business Operations' started by sticklelm, Dec 19, 2012.

  1. sticklelm

    sticklelm LawnSite Senior Member
    Posts: 335

    I am about to get my trailer done with my business and everything and was looking to see what advice yall had about this subject. i dont know whether or not to letter it and go the cheaper route or do a full blown custom wrap and spend the extra money. also what kind of information is good to put on my trailer. i know phone number and business name and possibly my website, but what else? i was considering a QR code reader that directed them to my site or a special deal of some sort. any ideas? also what are the avg costs i'll have to fork out for either of the two advertising methods? Thanks guys. your advice is much appreciated.
     
  2. lawncuttinfoo

    lawncuttinfoo LawnSite Bronze Member
    Posts: 1,010

  3. sticklelm

    sticklelm LawnSite Senior Member
    Posts: 335

    haha well i was thinking if i was parked at a job site and people were walking by then they could scan it or like if im at a stop light or something.
     
  4. lawncuttinfoo

    lawncuttinfoo LawnSite Bronze Member
    Posts: 1,010

    The best laid plans of mice and men....

    be prepared to be rear ended
     
  5. GreenI.A.

    GreenI.A. LawnSite Silver Member
    Posts: 2,132

    all of our trucks and trailers are either heavily lettered or fully wrapped. We find that we get far more calls from the wrapped vehicles with graphics than we do from the lettered ones. For the wrapped trailers we have our name&logo, website and phone number, and a brief general list f our services, along with graphics. We find with all of our vehicles that we get a better response to our website than phone calls. So we now have the website much larger than the phone number on everything. Also if you have a long or hard to remember domain, it is definitely worth it to purchase a shorter, easy to remember domain to link to your site.

    Another thing we do on our enclosed is we have a section that has studs poking out. We have a number of different sheet metal panels that we mount to the trailers, each one has graphics and info for specific times of year.
     
  6. Gman2310

    Gman2310 LawnSite Senior Member
    from NJ
    Posts: 331

    Do you have a pic of this setup and how it works. I was thinking about doing this
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  7. GreenI.A.

    GreenI.A. LawnSite Silver Member
    Posts: 2,132

    i've posted it on here, if you do a search you should find it. I don't think they were to clear on how it is set up though. It was as simple as drilling through the trailer where the studs are in the walls. Sliding a 3" bolt through and putting a nut on the outside so that thee bolt stays in place. Then we put up the piece of sheet metal with holes drilled for the bolts to slide through. Then another nut to hold the sheet metal to the studs.

    The only problem we had was that the nuts behind the sheet metal keeps the sheet metal about 1/4 off of the wall of the trailer, this caused an annoying whistle when air blew behind it when driving down the road. It was louder than the radio could go when doing 70mph on the highway. To resolve the issue we simple put a piece of L channel aluminum on the trailer right in front of the signs to divert the air.
     
  8. Gman2310

    Gman2310 LawnSite Senior Member
    from NJ
    Posts: 331

    Yea I gave up, git tired of searching...
    Posted via Mobile Device
     
  9. sticklelm

    sticklelm LawnSite Senior Member
    Posts: 335

    same here...couldnt find it. haha. Oh and GreenI.A. where you getting more people interested in landscape work or maintenance? I would think landscaping because with your trailer wraps they can display your work better? Anyways, a picture of your trailers would be nice!
     
  10. jaec

    jaec LawnSite Member
    Posts: 123

    utilizing different ways to promote your business is the way to go. I seen people take their phones out and scan the QR codes all the time on our trailers. Do they bring in more business... I don't know, but in my area I'm the only one with them.

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