I was wondering how well direct mail works. I am not planning on doing the typical direct mail tho. I tried that last year and got just above 2% response rate, which isn't that bad for me atleast. What I plan to do is to write a brief letter to potential customers, have an estimate already enclosed with the letter that introduces myself and possibly even a contract and see how well this works. I was wondering if anyone else has tried this and what has been your response rate. I would think it would improve the normal 1-3% response rate from flyers/door hangers.