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Looking to grow

Discussion in 'Lawn Mowing' started by yokes, Dec 29, 2004.

  1. yokes

    yokes LawnSite Member
    Posts: 44

    I need you guys to think back to when you were just starting out, around your second or third year in business. What was the most number of new accounts you added in one season and how did you do it?
  2. Smithers

    Smithers LawnSite Silver Member
    Posts: 2,265

    this was my first year so i am no expert, but i think word of mouth is the #1 way to grow. offer your customers incentives to recommend you at first.
  3. PR Fect

    PR Fect LawnSite Bronze Member
    Posts: 1,074

    Networking. Get in touch with other contractors. You cut grass but not trees? get ahold of a tree guy, Fert and Squirt but no mowing? Trade you services or business cards. Even a nail bender. I got one of the best accounts we have because I recommended him and he us.
  4. Kelly's Landscaping

    Kelly's Landscaping LawnSite Platinum Member
    Posts: 4,341

    Year 1 we got 65 year 2 we hit 130 about 85-90 of them were new. How do it direct mail can work wonders if you write a good letter I plan on 150 new accounts this season.
  5. Gautreaux's LNG

    Gautreaux's LNG LawnSite Senior Member
    Posts: 379

    One season we went from 62 accounts to 90 accounts.. We didn't purchase any accounts from others. But we worked out a$$e$ off with fliers, signs and handing out business cards to anyone who would take one!
  6. Kelly's Landscaping

    Kelly's Landscaping LawnSite Platinum Member
    Posts: 4,341

    Word of mouth is great but itÂ’s too slow. It also has other pitfalls such as a great client sets you up with their friend who is a complete A-hole. You end up with nothing but trouble but you try to work through it for fear of losing the good client. I prefer now that they do not know each other. Its one thing to lose an account it is something else to have a string of 3-5 go.
  7. Smithers

    Smithers LawnSite Silver Member
    Posts: 2,265

    i agree, it;s too slow, but you have almost a guaranteed sale (contract). i got my 4th client this way. she moved in, talked to her neighbor (my client), came out and said, "I want to hire you" (old lady). no questions about money, cost, nothing.

    The refferals are almost guaranteed.(sp?)
  8. captaingreen

    captaingreen LawnSite Senior Member
    Posts: 471

    Couldn't agree more with this. I worked for 2 major company's as a comm. applicator before starting my mowing bus.. I have friends and managers at both companies, that was a MAJOR help my first year and continues to help going on my 3rd year.

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