This year I have put out advertising BIG TIME. I have the phone ringing all day for lawn care estimate requests. I respond to the potential customers quickly, and provide them professional bid sheets describing the services and rates. I am maybe only getting 1 % of the callers to sign up. It seems that my "professional image" and so forth are worth nothing when the next guy comes along and bids everything for less. My prices are very competitive too. This year I lost my biggest account to a newbie who bid it for $15,000 less a year!!! The account had nothing but praises for our work last season, never a complaint. $15.000 less a year unbelievable.