Just an observation this year after doing my usual 5000 flyers. I noticed a few new lco's with flyers in the same area as me. In the 2 local papers I've noticed over 5 new companies in each paper. No one seems to be way low but some are offering 10% discounts, 1 free cut, or discount package deals.( fine with me) When I first started I think there was 4 or 5 lawn mowing ads total in each paper. I would get around 4 calls a day. With all the new ads I now have to get creative with my advertising. It's kinda fun trying to out smart the new guys! I also noticed one lco using one of Eric Elm's lawn pics on their flyer. That makes me a little upset if that person does not have permission.