Low Cost Advertising?

Discussion in 'Business Operations' started by mattslawns, May 11, 2012.

  1. grassmasterswilson

    grassmasterswilson LawnSite Platinum Member
    from nc
    Posts: 4,535

    post cards have been very effective. Think 5000 cards printed and mailed, with an address list I provide cost me around $1700
     
  2. birddseedd

    birddseedd LawnSite Silver Member
    Posts: 2,114

    Where did you get the qddress list?
    Posted via Mobile Device
     
  3. OakNut

    OakNut LawnSite Platinum Member
    Posts: 4,077

    Funny. I'm on Angie's List as a result of having advertised on Craigslist.
    Good clients that I picked up from Craigslist (and who were apparently Angie's List members) recognized good work and gave me reviews without my knowledge.


    That's how I got on Angie's List.
    :)
     
  4. Ben Bowen

    Ben Bowen LawnSite Bronze Member
    from PNW
    Posts: 1,057

    Play around with posting on Craigslist and you will find that you can easily post at least once a day. I think the quality of the leads depends on where you live. I have gotten many quality clients in upscale areas from it. Yes, there are people looking for something for nothing- but that is true with all advertising. Put together a professional ad that emphasizes the quality of your work- not price. You will weed out most of the crazies that way.
    Posted via Mobile Device
     
  5. birddseedd

    birddseedd LawnSite Silver Member
    Posts: 2,114

    Customer wanted me to do a grub treatment. He asked how much the bag of chemicles cost me to buy. I said 52 dollars. His next statement was asking if i would do the treatment for 50.00 dollars
    Posted via Mobile Device
     
  6. cpllawncare

    cpllawncare LawnSite Silver Member
    Posts: 2,659

    You should never quote cost to the customer! always quote sell price not cost price. In this case for me that would have been $110
     
    Last edited: May 13, 2012
  7. cpllawncare

    cpllawncare LawnSite Silver Member
    Posts: 2,659

     
  8. mattslawns

    mattslawns LawnSite Member
    Posts: 14

    Thanks for the info everybody! Craigslist hasn't worked too well in my area; Just minor quotes. I have done the post cards before, but only handed them out myself, not through the mail. I think I will definitely save money to get them through the mailing system.
     
  9. 32vld

    32vld LawnSite Gold Member
    Posts: 3,984

    By the May 6 I put out 1,000 fliers. Got called to give 7 estimates. I picked up 3 lawns.

    By May 11 got out another 200 fliers and did 2 more estimates.

    I hope to get out another 800 fliers by May 18. If I pick up another 3 lawns I'll be happy.

     
  10. PerfectEarth

    PerfectEarth LawnSite Bronze Member
    Posts: 1,734

    Facebook

    Use a website template service like Weebly to build/maintain/update your own website.

    Angie's List has been good to me.... and a customer does NOT have to "put' you there or review you to get on it. That's false info. https://business.angieslist.com/default.aspx Once you are on Angie's List, you may have to do a bit of leg work (nothing major) to get reviews to come in (they give you some tools to do this, free)... I have 20 reviews and the exposure has been great.

    Craigslist (at least around here) is the worst, most low-rent type of advertising- only scrub lawn guys fighting over who can do it lower.... I suggest staying away.

    Quality work and referrals!!!!

    Skip the phone book completely. Total waste of money (IMO) and the salespeople will HOUND you for years.

    OH, and NEVER offer "free" cuts or reduced pricing. Next thing you know, word gets around and you're fighting to keep alive because all the discounts and eaten up your profits. Start offering "free" cuts and next you'll be figuring how much you have to mow additionally to make up those costs.
     

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