Saw a truck go by at lunch yesterday as I was pulling out of McDonalds.... Black truck, Black enclosed trailer, Words on the side said Pay Less lawn mowing and then under that the words lawns cut $20.00 Why do people sell themselves and the industry in general short like that? I know my prices are still on the low side, and I know when I first started out in this business I gave out some stupid low prices thinking I needed to to get business. But 20 bucks a cut is crazy, I only have one lawn I do for 20$ and it takes me no more than 10 minutes to mow edge trim and blow. My average price per yard is around 30 bucks per cut and the average cut takes around 30 minutes for the whole affair, mow edge trim and blow. Anyway, I have heard from enough of my own customers and friends that my prices are too low as they are now, and I have learned that in most cases if you just bid the jobs a little higher most people will pay it! There is no reason today to need to lowball yourself and the industry.