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Lowest Doorhanger Success Percent

Discussion in 'Starting a Lawn Care Business' started by Scagmower48, Feb 27, 2008.

  1. Scagmower48

    Scagmower48 LawnSite Senior Member
    Posts: 430

    Im interested in hearing the lowest doorhanger success percent that you have gotten when placing doorhangers out in the spring. Also what was the total amount of doorhangers you put out during that time. In a couple of weeks im putting out 1500 door hangers in the hopes that i will gain 6-10 accounts.
  2. ALarsh

    ALarsh LawnSite Silver Member
    from Midwest
    Posts: 2,412

  3. LawncareAmericaLLC

    LawncareAmericaLLC LawnSite Senior Member
    Posts: 616

    usually i get a 1% return for every 5000 flyiers and thats even if i sign them alot of time it just a question about there lawn.
  4. Whitey4

    Whitey4 LawnSite Silver Member
    Posts: 2,448

    The expected number should be between 0.5 and 2%. Variables are level of competition, how effective the piece is, and demographics. What services are offered can have a fairly large effect I think.

    I'm running at a 1.25% return, but I'm closing about 90% of those customers.

    For 1500, I think I would target 12 to 15 new customers. I distribute them myself, so there are houses I skip, which may increase my response rate. Obviously trashed places I walk past, while a pizza parlor hanger might work at any residence.

    I got a flyer today.... from a pizza joint. They said "We aren't just another Pizza Place".... but they sure looked like one to me. Same basic menu... I threw it out. I think there has to be a hook... to differentiate yourself.
  5. smcunningham

    smcunningham LawnSite Senior Member
    Posts: 773

    I past out 500 flyers two years ago and got 8 calls and ended up w/ 5 newcustomers ( still have them). Last year past out 1500 and ended up w/ 5 calls and ended up w/ 5 new customers.........but did get about 10 to 15 mulch/trimming jobs also last year off those 1500

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