I posted a thread a couple of weeks ago, Lowest price gaurantee. I had mostly negative responses but it's working for me and its something I had to try. My ad is standing out from plenty of other companies by just bold headlines. Its very late in the season to be trying to gain more customers so the phone isn't ringing off the hook but its at least consistantly ringing. And no I'm not lowballing I'm beating competition by a buck or two or three. To me "lowballing" is bidding a 30.00 job for 15-20.00. Another good thing is people are remembering my ad and getting calls for other services we offer not just mowing. Hopefully picked up a 2k brush clearing job, and have picked up several little landscaping jobs which will hopefully lead to a full-time customer.